For the Third Consecutive Year Loblaw Earns Distinction As One of Canada's Best Diversity Employers

For the Third Consecutive Year Loblaw Earns Distinction As One of Canada's 
Best Diversity Employers 
BRAMPTON, ON, Feb. 19, 2013 /CNW/ - (TSX:L) - Loblaw Companies Limited 
(Loblaw) is proud to announce that it has been named one of Canada's Best 
Diversity Employers for 2013 by Mediacorp Canada Inc. The award commends 
Loblaw for its commitment to creating an inclusive work environment that 
reflects the diversity of colleagues, customers and the communities around 
them. Reflect our Nation's Diversity is one of five principles of Loblaw's 
Corporate Social Responsibility (CSR) commitment. 
"Loblaw is honoured to be recognized as one of Canada's Best Diversity 
Employers. We are proud of the improvement we have made in reflecting 
diversity in the products we sell, the people we attract and the workplace 
culture we create," said Judy McCrie, executive vice-president, Human 
Resources and Labour Relations, Loblaw Companies Limited. 
Loblaw's diversity efforts are spearheaded by its Inclusion Council, made up 
of senior leaders from across the organization. On a quarterly basis, the 
Council prepares an Inclusion Scorecard that is shared with the Company's 
Management Board. Key highlights of the Council's 2012 action plan included 
ensuring stores reflect the ethnicity of the communities they serve, 
increasing the percentage of female store managers, hiring persons with 
disabilities within stores and store support offices and developing and 
implementing programs to recruit targeted community groups from the Aboriginal 
and Lesbian, Gay, Bisexual and Transgendered/Transexual (LGBT) populations. 
Here are some of the initiatives that helped Loblaw earn its place on Canada's 
Best Diversity Employers list: 
Women: Women@Loblaw is a network that is focused on providing professional 
development opportunities, exposure to senior leaders and networking focused 
on female colleagues. Events include a National Women's Conference as well 
as mentoring and networking opportunities. The goal of the network is to 
increase the number of women in leadership positions across the organization, 
including in stores and in executive office roles. Loblaw is also a member of 
the Women's Executive Network and Women's Foodservice Forum. 
Diversity Champions: In 2012, Loblaw launched a "Diversity Champions" program 
designed to identify, coach and develop inclusive leaders in the business that 
would help to support and drive traction on its inclusion goals. The role of 
the Champion is to be a role model for inclusion, a communicator for building 
awareness and a local resource for diversity related issues. Each Diversity 
Champion is responsible for working on a project supporting one of Loblaw's 
strategic diversity goals. 
Persons with Disabilities: As part of the Diversity Champions' network, Loblaw 
has dedicated diversity champions focused on developing action plans to help 
support the goal to hire more persons with disabilities in our stores and 
store support offices. Action plans included increasing awareness, identifying 
barriers in business for persons with disabilities and aligning with more 
community partners focused on job placements for persons with disabilities. 
Loblaw also has a senior executive member on the Panel on Labour Market 
Opportunities for Persons with Disabilities. This panel engages private-sector 
businesses and other organizations and individuals to identify best practices 
and successful approaches, as well as barriers to employment from the 
employers' perspectives for people with disabilities. 
Launched in 2008, Canada's Best Diversity Employers competition recognizes 
employers across Canada with exceptional workplace diversity and inclusiveness 
programs. Employers are examined based on a range of diversity initiatives 
covering five major employee groups: (a) Women; (b) Members of visible 
minorities; (c) Persons with disabilities; (d) Aboriginal peoples; and (e) 
Lesbian, Gay, Bisexual and Transgendered/Transsexual (LGBT) peoples. 
About Loblaw Companies Limited 
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
135,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice®, no name® and Joe 
Fresh® brands. In addition, the Company makes available to consumers 
President's Choice Financial® services and offers the PC® points loyalty 
program. 
Public Relations Department, Loblaw Companies Limited pr@loblaw.ca or (905) 
459-2500 
SOURCE: Loblaw Companies Limited 
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CO: Loblaw Companies Limited
ST: Ontario
NI: RET FDR ENT  
-0- Feb/19/2013 11:59 GMT