Intact Insurance launches advertising campaign that reflects what matters most
TORONTO, Feb. 19, 2013 /CNW/ - Intact Insurance, Canada's largest home, auto
and business insurance company, unveiled its third national advertising
campaign since the launch of its brand in 2009. The ads, which are centred
around the belief that "insurance is about people, not things", seek to build
an emotional connection by focusing on what matters most to customers -
getting them back on track after an unexpected event.
"The campaign was created with customers in mind," said Monika Federau Senior
Vice President, Marketing of Intact Insurance. "We understand that customers
want to get back to enjoying their everyday lives after the unexpected
happens, as quickly and as easily as possible, and we're committed to
delivering on our promise."
The brand campaign promotes Intact Insurance's 'within seconds' response time,
24/7 claims service and coast-to-coast presence, which contribute to
delivering an outstanding claims experience that is second to none. The ads
invite customers to talk to their broker.
Focused on people, the campaign consists of television and online advertising
to depict a range of situations where families get back to their normal
routine after an incident. The 30-second television commercials, which debuted
nationally yesterday, will air across a wide range of network and specialty
television channels throughout the year, while 15-second videos and display
advertisements will appear online.
For more information about the ad campaign, please visit
About Intact Insurance
Intact Insurance is Canada's largest home, auto and business insurance
company, the choice of more than four million consumers. Its coast-to-coast
presence and its strong relationship with insurance brokers mean the company
can provide the outstanding service, comfort and continuity customers deserve.
Intact Insurance is a member company of Intact Financial Corporation (TSX:
IFC). www.intactinsurance.com / www.intactfc.com
Sandra Nunes Manager, External Communications 416-341-1464 ext. 43127
SOURCE: Intact Insurance
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CO: Intact Insurance
-0- Feb/19/2013 13:55 GMT
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