DHX MEDIA Licenses Library Content to Hoopla

HALIFAX, Feb. 19, 2013 /CNW/ - DHX Media Ltd. (TSX: DHX), a leading 
independent producer, distributor and licensor of mainly children's 
entertainment content, has signed a major new VOD "Video On Demand" deal with 
Midwest Tape-owned digital platform HOOPLA. 
This three year deal marks the first time DHX has sold to HOOPLA and 
underscores the company's aim of exploiting digital opportunities for its 
library of programming on emerging platforms. 
The deal will see HOOPLA airing over 1300 episodes of DHX Media content 
including favourites such as Inspector Gadget, Busyworld of Richard Scarry, 
Caillou andMadeline. 
HOOPLA was launched in 2012 and offers a full array of digital movies, 
television shows, music, and audiobooks. With a focus on cardholders of public 
libraries, the content will be available throughout the US and Canada though 
VOD streaming. 
Josh Scherba, SVP Distribution at DHX Media said: "We are firmly committed to 
seeking opportunities with new platforms, and this is a significant deal for 
us as HOOPLA has a key audience across North America." 
About DHX Media Ltd.
DHX Media (www.dhxmedia.com) is a leader in the creation, production and 
licensing of family entertainment rights. DHX Media owns, markets and 
distributes over 8,500 half hours of children's entertainment content, and 
exploits owned properties through its consumer products licensing business. 
DHX Media is recognized for brands such as Caillou, Busytown Mysteries, 
Inspector Gadget, Johnny Test, Animal Mechanicals, Kid vs. Kat, Super WHY!, 
Rastamouse, and Yo Gabba Gabba!. The company also provides programming for 
Cookie Jar TV, the weekend morning block on CBS. DHX Media's full-service 
international licensing agency, Copyright Promotions Licensing Group, (CPLG), 
represents numerous entertainment, sport and design brands. DHX Media has 
offices in Toronto, Los Angeles, Vancouver, Halifax, London, Paris, Barcelona, 
Lisbon, Milan, Munich, Netherlands and is listed on the Toronto Stock Exchange. 
About Midwest Tape and Hoopla
Through quality audiobook, music album, movie products, and nowhoopla - a 
digital platform featuring cutting-edge streaming capabilities and 
user-friendly digital design, Midwest Tape delivers the expertise, tools and 
customer service to help libraries provide a better patron experience by 
becoming a more valuable destination of learning, education, ideas, enrichment 
and enjoyment for their communities. For more information on hooplaor 
products and services from Midwest Tape, visit www.midwesttapes.com or 
www.hoopladigital.com. 
Enquires: David A. Regan - EVP, Corporate Development & IR +1 902-423-0260 
SOURCE: DHX MEDIA LTD. 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/February2013/19/c6496.html 
CO: DHX MEDIA LTD.
ST: Nova Scotia
NI: ENT TVNEWS ORDER ORDER  
-0- Feb/19/2013 13:57 GMT
 
 
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