HALIFAX, Feb. 19, 2013 /CNW/ - DHX Media Ltd. (TSX: DHX), a leading
independent producer, distributor and licensor of mainly children's
entertainment content, has signed a major new VOD "Video On Demand" deal with
Midwest Tape-owned digital platform HOOPLA.
This three year deal marks the first time DHX has sold to HOOPLA and
underscores the company's aim of exploiting digital opportunities for its
library of programming on emerging platforms.
The deal will see HOOPLA airing over 1300 episodes of DHX Media content
including favourites such as Inspector Gadget, Busyworld of Richard Scarry,
HOOPLA was launched in 2012 and offers a full array of digital movies,
television shows, music, and audiobooks. With a focus on cardholders of public
libraries, the content will be available throughout the US and Canada though
Josh Scherba, SVP Distribution at DHX Media said: "We are firmly committed to
seeking opportunities with new platforms, and this is a significant deal for
us as HOOPLA has a key audience across North America."
About DHX Media Ltd.
DHX Media (www.dhxmedia.com) is a leader in the creation, production and
licensing of family entertainment rights. DHX Media owns, markets and
distributes over 8,500 half hours of children's entertainment content, and
exploits owned properties through its consumer products licensing business.
DHX Media is recognized for brands such as Caillou, Busytown Mysteries,
Inspector Gadget, Johnny Test, Animal Mechanicals, Kid vs. Kat, Super WHY!,
Rastamouse, and Yo Gabba Gabba!. The company also provides programming for
Cookie Jar TV, the weekend morning block on CBS. DHX Media's full-service
international licensing agency, Copyright Promotions Licensing Group, (CPLG),
represents numerous entertainment, sport and design brands. DHX Media has
offices in Toronto, Los Angeles, Vancouver, Halifax, London, Paris, Barcelona,
Lisbon, Milan, Munich, Netherlands and is listed on the Toronto Stock Exchange.
About Midwest Tape and Hoopla
Through quality audiobook, music album, movie products, and nowhoopla - a
digital platform featuring cutting-edge streaming capabilities and
user-friendly digital design, Midwest Tape delivers the expertise, tools and
customer service to help libraries provide a better patron experience by
becoming a more valuable destination of learning, education, ideas, enrichment
and enjoyment for their communities. For more information on hooplaor
products and services from Midwest Tape, visit www.midwesttapes.com or
Enquires: David A. Regan - EVP, Corporate Development & IR +1 902-423-0260
SOURCE: DHX MEDIA LTD.
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CO: DHX MEDIA LTD.
ST: Nova Scotia
NI: ENT TVNEWS ORDER ORDER
-0- Feb/19/2013 13:57 GMT
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