What does your coffee conscience say? Majority of Canadians would keep the car if treated to a winning cup of Tim Hortons coffee

What does your coffee conscience say? Majority of Canadians would keep the car 
if treated to a winning cup of Tim Hortons coffee during RRRoll Up the Rim to 
Canada's favourite coffee contest is back with more than $54 million in RRRoll 
Up the Rim to Win prizes from Tim Hortons 
TORONTO, Feb. 18, 2013 /CNW/ - What's the proper etiquette when that coffee 
your friend bought you rolls up to be the all-new 2013 Toyota RAV4? Two-thirds 
(65%) of Canadians said they would keep the car if treated to the winning 
coffee by a friend, according to the RRRoll Up the Rim to Win Etiquette Poll. 
But not all is lost. The survey also revealed that among those winners who 
would keep the car, 73 per cent would treat their friend to a special gift in 
return for the car (and, hopefully, throw in an occasional ride). 
During RRRoll Up the Rim to Win, guests at Tim Hortons have the opportunity to 
instantly win prizes with the purchase of any hot beverage. Prizes for the 
2013 contest include 40 Grand Prizes of the all-new 2013 Toyota RAV4, 100 
$5,000 MasterCard® prepaid cards, 1,000 Napoleon Gourmet Grills, 25,000 $100 
Tim Cards and millions of coffee and food prizes. 
"It's a Canadian tradition to treat friends to Tim Hortons coffee and with 
millions of prizes available, there is a chance that coffee rolls up to 
something more," says Dana Brochu, Category Brand Director, Coffee and Tea, 
Tim Hortons. "Our survey showed that etiquette varies depending on the nature 
of the prize, but the vast majority of Canadians indicated some reciprocation 
is in order." 
According to the RRRoll Up the Rim to Win Etiquette Poll, nearly six-in-ten 
Canadians would share the $100Tim Card and $5,000 MasterCard® prepaid cards 
with their friend, if that friend treated them to the winning coffee. Coffee 
and donuts were the prizes most likely to be gifted back to the purchaser (33% 
and 32%). 
"Roll Up the Rim to Win is our way of thanking our loyal guests each year for 
making us Canada's favourite coffee(*)," says Brochu. "Nearly eight of every 
10 cups(*) of brewed coffee poured in Canada are purchased at Tim Hortons, and 
that's something worth celebrating with our guests." 
For even more chances to win, visit www.rolluptherimtowin.com to play Rockin' 
RRRoll Up Roulette online. Try your luck by spinning the wheel for a chance to 
win more than 10,000 prizes this year, including a Phillip Phillips VIP 
Experience for two, weekly prizes of "Free Coffee for a Year" and daily prizes 
of Universal Music three-song downloads and $25 Tim Cards. Guests can enter 
every day to earn points and win prizes. 
RRRoll Up the Rim to Win runs from February 18 until cup supplies last. The 
Rockin' RRRoll Up Roulette online game runs from February 18 until March 17, 
2013. Prizes may be claimed until May 19, 2013. Contest rules, odds of winning 
and prizing information can be found at participating Tim Hortons locations or 
at www.RollUpTheRimToWin.com 
(*)"Canada's Favourite Coffee" and "Nearly eight out of 10 cups of brewed 
coffee in Canada" claims are based on research by The NPD Group/CREST ® for 
the year ending November 2012. 
About the RRRoll Up the Rim Etiquette Poll
Tim Hortons commissioned Environics Research Group to conduct an online 
omnibus survey of 1,015 Canadian adults. The total sample was weighted by age, 
gender and region to be proportionately representative of the Canadian 
population 18 years of age and older. Responses were collected between 
February 8 and 10, 2013. 
About Tim Hortons Inc. 
Tim Hortons is one of the largest publicly-traded restaurant chains inNorth 
Americabased on market capitalization, and the largest inCanada. Operating 
in the quick service segment of the restaurant industry, Tim Hortons appeals 
to a broad range of consumer tastes, with a menu that includes premium coffee, 
espresso-based hot and cold specialty drinks including lattes, cappuccinos and 
espresso shots, specialty teas, fruit smoothies, home-style soups, fresh 
Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked 
goods, including our trademark donuts. As ofSeptember 30th, 2012, Tim 
Hortons had 4,138 system-wide restaurants, including 3,365 inCanada, 755 in 
theUnited Statesand 18 in the Gulf Cooperation Council. More information 
about the Company is available at www.timhortons.com. FollowTim Hortons on 
or to arrange an interview, please contact: 
Hailey DeDominicis Dedominicis_hailey@timhortons.com 905.337.5349 
Alexandra Cygal cygal_alexandra@timhortons.com 905.339.5960 
SOURCE: Tim Hortons Inc. 
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CO: Tim Hortons Inc.
ST: Ontario
-0- Feb/18/2013 12:00 GMT
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