DDB Life Style Study Gleans Insight on Past and Present U.S. Presidents and
NEW YORK, Feb. 18, 2013
NEW YORK, Feb. 18, 2013 /PRNewswire/ --According to the DDB Life Style
Study^® – the nation's longest running and largest longitudinal study of
attitudes and behaviors, conducted annually since 1975 –the most popular
choice of a hypothetical dinner companion among U.S. presidents was the
country's current president, Barack Obama. According to the study, female
respondents were more intrigued than their male counterparts by the idea of a
dinner date with the current president, with 25% of females selecting
President Obama, compared to 16% of men.
12% of respondents chose Abe Lincoln – the sixteenth President of the United
States – as a dinner partner, making him the second most popular choice. Tied
for third place were former presidents Bill Clinton, John F. Kennedy and
Ronald Reagan (each at 9%).
When asked which First Lady respondents admired most, First Lady Michelle
Obama was the top choice at 19%. Hillary Clinton came in second (at 13%),
while Jackie Kennedy (10%), Eleanor Roosevelt (9%) and Nancy Reagan (6%)
rounded out the top five.
"Before we fielded the study we assumed 'Honest Abe' Lincoln would be a top
contender and we're proved correct with his placement in the number two slot,"
said Denise Delahorne, SVP and Group Strategy Director at DDB U.S. "We also
found it interesting how much attitudes towards Hillary Clinton have shifted
over the years, likely given her role as a senator, presidential candidate and
secretary of state, since she was First Lady."
The 2013 DDB Life Style Study was fielded among 6,429 respondents during
DDB Worldwide Communications Group Inc (www.ddb.com) ranks among the top five
consolidated advertising and marketing services global networks, according
toAdvertising Age. DDB emphasizes Social Creativity to grow the value and
influence of brands around the world by creating ideas that people want to
play with, participate in and pass along. The agency is consistently one of
the most awarded at the Cannes Festival of Creativity and was recognized
byThe Gunn Reportas one of the Top 3 Global Networks for 10 of the last 12
years. DDB was also recently named the Spikes Asia Network of the Year for the
second consecutive year and the Eurobest Network of the Year for the third
consecutive year. DDB Worldwide is part of Omnicom Group Inc. (OMC) and
consists of more than 200 offices in over 90 countries.
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SOURCE DDB Worldwide Communications Group Inc.
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