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Qualcomm Kicks Off Wireless Walking Challenge with the American Heart Association at Mobile World Congress 2013



    Qualcomm Kicks Off Wireless Walking Challenge with the American Heart
                  Association at Mobile World Congress 2013

  PR Newswire

  SAN DIEGO, Feb. 18, 2013

— Company Also Launches Global 2net App Developer Challenge, Expanding
Availability of 2net Connect APIs to European Developers —

SAN DIEGO, Feb. 18, 2013 /PRNewswire/ -- Qualcomm Incorporated (NASDAQ: QCOM)
today announced that its wholly owned subsidiary, Qualcomm Life, Inc. , is
kicking off a Wireless Walking Challenge in collaboration with the American
Heart Association (AHA) at Mobile World Congress 2013 being held at Fira Gran
Via in Barcelona, Spain, February 25-28, 2013. The company also announced it
is expanding the release of the 2net™ Connect Application Interfaces (APIs) to
developers in Europe and initiating its Global 2net App Developer Challenge.

"Qualcomm Life is delighted to be working with the American Heart Association
on the Wireless Walking Challenge by providing participants with a fun,
engaging wireless solution to track physical activity to improve
cardiovascular health," said Rick Valencia, vice president and general
manager, Qualcomm Life. "The openness of the 2net Platform allows challengers
to select whichever device or app best suits them, enabling a truly
personalized health experience where data is automatically collected and
seamlessly aggregated across a variety of sensors, wireless technologies and
applications."

Qualcomm Life and the American Heart Association are working together to
launch the Wireless Walking Challenge to encourage people to increase their
physical activity in order to ultimately improve their heart health, and
attendees of Mobile World Congress have the first opportunity to compete in
this global challenge. To participate, attendees can download their choice of
a mHealth app, including MapMyFitness , Noom or RunKeeper , or leverage a
pre-owned activity monitoring device, including BodyMedia or Fitbit , to track
their steps throughout the conference. The mHealth apps and devices are
connected to the Wireless Walking Challenge app via the 2net Connect APIs, so
participants' steps are automatically updated and reflected in the app
leaderboard. The Challenge app will be a central hub for participants to track
their steps and earn prizes based on their total steps taken in relation to
other participants enrolled in the challenge. The steps will be tracked via
the web-based leaderboard and those with the three highest totals of steps at
the end of each day will be awarded $200, $100 and $50 respectively. The grand
prize, awarded to the participant with the most cumulative steps at the
conference close, is a Dell XPS tablet. Participants and conference attendees
are also encouraged to follow the challenge conversations on Twitter by
following @QualcommLife and via the #WalkStar hashtag.

Expanded Availability of 2net Connect APIs

The Global 2net App Developer Challenge kicks-off today and runs through
August 2013. Cash prizes will be awarded to the first, second and third place
entries and will be in the amounts of €15,000, €10,000 and €5,000
respectively. The competition results will be announced at the Uplinq
Conference held in San Diego in September 3-5, 2013.

Qualcomm Life's 2net Connect APIs, previously only available in the United
States, create a consolidated stream of biometric data that can be leveraged
across multiple data-enabled platforms, including Andriod, iOS, Microsoft and
BlackBerry. The value of this consolidated data stream is compounded by the
fact that the 2net Ecosystem has grown to be one of the most comprehensive and
open wireless ecosystems in the world, with over 220 customers and technology
enablers.

Qualcomm Life at MWC

Qualcomm Life will be showcasing the 2net Platform and Hub as well as the
latest news and winners of the Wireless Walking Challenge at the Qualcomm Life
booth at Mobile World Congress (Hall 3, Stand 3B64).

Qualcomm Life is also participating in the following demonstrations, panels
and keynotes:

  * Health: Innovating for Global Health – Rick Valencia, VP & GM, Qualcomm
    Life (Wednesday, February 27, 4:00 –5:00 p.m.)

About Qualcomm Incorporated

Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G, 4G and
next-generation wireless technologies. Qualcomm Incorporated includes
Qualcomm's licensing business, QTL, and the vast majority of its patent
portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm
Incorporated, operates, along with its subsidiaries, substantially all of
Qualcomm's engineering, research and development functions, and substantially
all of its products and services businesses, including its semiconductor
business, QCT. For more than 25 years, Qualcomm ideas and inventions have
driven the evolution of digital communications, linking people everywhere more
closely to information, entertainment and each other. For more information,
visit Qualcomm's website , OnQ blog , Twitter and Facebook pages.

Qualcomm is a trademark of Qualcomm Incorporated, registered in the United
States and other countries. 2net and Qualcomm Life are trademarks of Qualcomm
Incorporated. All Qualcomm Incorporated trademarks are used with permission.
All other trademarks are the property of their respective owners.

Qualcomm Contacts: Jamie Eisinger, Qualcomm Life Phone: 1-858-845-1033 Email:
jeisinge@qti.qualcomm.com

Tina Asmar, Corporate Communications Phone: 1-858-845-5959 Email:
corpcomm@qualcomm.com

Warren Kneeshaw, Investor Relations Phone: 1-858-658-4813 Email:
ir@qualcomm.com

Website: http://www.qualcomm.com
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