Red Robin Offers Guests a Chance in Hell to Enjoy Free Cup of Chili

     Red Robin Offers Guests a Chance in Hell to Enjoy Free Cup of Chili

America's Gourmet Burger Expert Will Serve Up a Scorching Deal if Hell Freezes

PR Newswire

GREENWOOD VILLAGE, Colo., Feb. 18, 2013

GREENWOOD VILLAGE, Colo., Feb. 18, 2013 /PRNewswire/ -- Things are heating up
at Red Robin while temperatures drop in Hell — Hell, Michigan, that is! If
the temperature in Hell fails to rise above 32 degrees Fahrenheit on any given
day between Tuesday, Feb. 19 and Sunday, Feb. 24, then Hell has officially
frozen over! To celebrate, the gourmet burger expert will help guests warm up
with a free cup of Red's Chili Chili™ on Tuesday, Feb. 26. For the first 100
guests who visit participating restaurants nationwide on that day, it may be a
cold day in Hell, but a fiery-fun-time at Red Robin!* What do you do when a
chili craving strikes? Order our meaty blend of beans, spices and hearty
peppers, quickly. Topped with Cheddar, onions and tortilla strips.

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Red's Chili Chili™ is a savory meal-starter made with a meaty blend of beans,
spices, hearty peppers, and topped with cheddar, onions and tortilla strips.
No matter how low the mercury drops outside, Red's Chili Chili™ will light a
fire in the belly of the chilliest guest!

John Colone, mayor and owner of Hell, Mich., will help monitor temperatures
and serve as Red Robin's local weather expert for the week. John and his team
of weather-monitoring "Hell-raisers" will alert guests if Hell freezes over.

"With Hell freezing over, Red Robin is bringing tasty new meaning to this
age-old expression," said John Colone. "As the official weather-watcher of
Hell, I'll be rooting for cold temperatures so that Red Robin guests can enjoy
this devilish deal!"

"Offering all of America the chance to try our delicious, freshly prepared
chili and having some fun in the process is classic Red Robin," said Denny
Marie Post, Red Robin's senior vice president and chief menu and marketing
officer. "We love to treat our guests to the best. We brought our famous
recipe black bean chili back to our menu this year along with the Chili Chili
Cheeseburger. On its own or with one of our craveable burgers, Red's Chili
Chili™ is not to be missed."

For more information on this limited-time-offer or to find a restaurant
location near you, visit

About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (, a casual dining restaurant
chain founded in 1969 that operates through its wholly-owned subsidiary, Red
Robin International, Inc., is the gourmet burger expert, famous for serving
more than two dozen craveable, high-quality burgers with Bottomless Steak
Fries^® in a fun environment welcoming to guests of all ages. In addition to
its many burger offerings, Red Robin serves a wide variety of salads, soups,
appetizers, entrees, desserts and signature Mad Mixology^® Beverages.There
currently are 473 Red Robin locations across the United States and Canada,
including 335 company-owned Red Robin^® restaurants and five Red Robin's
Burger Works^® locations, and 133 Red Robin^® restaurantsoperating under
franchise agreements. Red Robin… YUMMM^®! Connect with Red Robin on Facebook
and Twitter.

* Dine-in only

SOURCE Red Robin Gourmet Burgers, Inc.

Contact: Jamie Winter, Red Robin International, Inc., +1-303-846-6108,; Katelyn Kwiatkowski, Coyne PR, +1-973-588-2182,
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