Playtech Brings its Live Casino to Mobile With Betfred

            Playtech Brings its Live Casino to Mobile With Betfred

  PR Newswire

  LONDON, February 18, 2013

LONDON, February 18, 2013 /PRNewswire/ --

Playtech, the international designer, developer, licensor and provider of
software and services for the online, mobile, TV and land-based gaming
industry, has recently launched its mobile Live Dealer Casino solution with
licensee Betfred.

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Currently, Betfred is live with roulette on Android devices and will release
native iOS and HTML5 versions of roulette, baccarat, and blackjack tables to
all smart phones and tablets in the coming weeks. The product's first tier
broadcasting service provider delivers the highest up-time in the market,
making it an optimal choice for Betfred players looking to easily connect to
the same live tables through the web, their mobile devices or tablets in a
seamless manner - anywhere, anytime.

Chris Sheffield,'s Managing Director, revealed his excitement at
the launch, saying, "Innovation is at the heart of our business, but a strong
relationship with best of breed third party suppliers like Playtech is crucial
in our drive to establish ourselves as industry leaders in mobile gaming. In
addition to a comprehensive sportsbook, including a native Goals Galore app,
an excellent selection of slot games and mobile lotto betting, we can now
offer our players high-quality, real-time casino action, anytime, anywhere, at
the touch of a button."

Shay Segev, Playtech's COO, said, "It gives us great pleasure to be working
with Betfred on the exciting launch of their new offering, which uses our
advanced mobile live gaming technology. The mobile platform has become utterly
invaluable to every online gaming business, and we are proud to be leading the
market in this arena with strong operators such as Betfred."

About Playtech  

Playtech develops unified software platforms and content for the online and
land-based gaming industry, together with providing a range of ancillary
services such as marketing, hosting and CRM services.

The Group's capabilities enable the delivery of an integrated software or
turnkey solution, with players accessing online, broadcast, mobile and
server-based gaming terminals through a single account.

New licensees include existing online operators upgrading or diversifying
their offering, land-based casino groups, government sponsored entities such
as lotteries, and new entrants making their online gaming debut, particularly
in newly-regulated markets.

Founded in 1999, Playtech is listed on the London Stock Exchange and has some
2,000 employees located in development centres in five countries. Its leading
gaming applications include casino, poker, bingo, sports betting, live, mobile
and social gaming, casual and fixed odds games.

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For further information contact:

Playtech Ltd Mor Weizer, Chief Executive OfficerRon Hoffman, Chief Financial
Officer c/o Pelham Bell Pottinger +44(0)20-7861-3232Adam Kay, Head of Investor
Relations +44(0)1624-645954 Pelham Bell Pottinger David Rydell / Olly Scott
/ Guy Scarborough +44(0)207861-3232
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