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Wrangler® Teams up with NASCAR Legends For a Trip Down Memory Lane

  Wrangler® Teams up with NASCAR Legends For a Trip Down Memory Lane

     Wrangler introduces exclusive new series of videos featuring Richard
              Childress, Chocolate Myers and Dale Earnhardt Jr.

Business Wire

GREENSBORO, N.C. -- February 18, 2013

Iconic denim brand Wrangler, invites NASCAR fans to take a step back in time
and reminisce about the “good old days” of racing with the new Wrangler
Heritage video series. Wrangler has been an established partner of both NASCAR
and the Earnhardt family for over 30 years, and to celebrate this
long-standing relationship, Wrangler has brought together three famous names
within the industry: NASCAR team owner Richard Childress, popular NASCAR talk
show host Chocolate Myers and of course, Dale Earnhardt Jr.

Beginning February 18, 2013, Wrangler will kick off a video series featuring
the trio of colleagues and friends sharing laughs, memories and tales behind
the history of Dale Earnhardt, the No.3 Wrangler Jean Machine and Richard
Childress Racing. To capture and showcase this candid exchange, Wrangler will
release two videos per week, and has aptly titled the series “Heritage.”

“NASCAR and the Earnhardt family are a significant part of the Wrangler
brand’s heritage. This series will give long-time fans a chance to reflect on
some incredible years and new fans a chance to hear about a time that forever
changed the sport of racing,” said Craig Errington, vice president of Wrangler
marketing. “The chance to have three legends on the level of Richard,
Chocolate and Dale Jr. in one room is very rare, and we’re excited to share
all the stories they swapped. We know fans have strong memories of those days
and we hope that they enjoy this very candid, behind-the-scenes look into that
period of racing’s history.”

The 12-video series can be seen by visiting www.wrangler.com/heritage and will
also be accessible via the Wrangler Facebook page. Some of the topics covered
in the series include: how the Wrangler Childress racing team came about,
humorous anecdotes from around the race track, their best memories of Dale,
memories of the first time they met each other, thoughts on the sport then
versus now and much more.

For more information on the Wrangler Heritage video series, please visit
www.wrangler.com/heritage or the brand’s Facebook page at
www.facebook.com/WranglerJeans.

About Wrangler Jeans

Based on more than 60 years of heritage in making authentic denim jeans, the
iconic Wrangler^® brand is long respected for comfortable, durable and
affordable jeans, pants, shorts and shirts. The Wrangler Jeans Co.^TM and
Wrangler Hero Five Star Premium Denim^TM lines are available at value-minded
retailers nationwide and retail for less than $20. For more information
regarding the Wrangler^® family of authentic clothing or to locate a retailer,
visit www.wrangler.com, www.facebook.com/wranglerjeans or call 1-888-784-8571.

Wrangler^® is a division of VF Jeanswear Limited Partnership, which is an
affiliate of VF Corporation. VF Corporation is a global leader in branded
lifestyle apparel with more than 30 brands, including Wrangler^®, The North
Face^®, Lee^®, Vans^®, Nautica^®, 7 For All Mankind^®, Eagle Creek^®,
Eastpak^®, Ella Moss^®, JanSport^®, lucy^®, John Varvatos^®, Kipling^®,
Majestic^®, Napapijri^®, Red Kap^®, Reef^®, Riders^® and Splendid^®. VF
Corporation's press releases, annual report and other information can be
accessed through the Company's home page, www.vfc.com.

Contact:

For Wrangler Jeans
Allison Showalter, 919-277-1158
ashowalter@fwv-us.com
 
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