Personal statement by Oskar K. Ronner regarding Nobel Biocare Zug, 18 February 2013. In January the Board of Directors of Nobel Biocare Holding AG published a proposal that I, as the company's largest private shareholder, had submitted to the 2013 AGM. The proposal concerned my desire to join the Board of Directors along with two other extremely well-qualified candidates, so that I could contribute my knowledge of the dental implant industry and my many years of experience in managing manufacturing companies. I was moved to take this step because as a committed shareholder I no longer wanted to look on passively at Nobel Biocare's predicament: for five years now we have witnessed a dramatic downturn in all the major business benchmarks and, consequently, in the company's share price. With our many years of industry experience and our clear strategic and operational ideas about turning round a listed company with a strong position on world markets, we wanted to assume direct influence and responsibility on the Board of Directors in constructive dialogue with the management bodies. The spontaneous reaction to our initiative from clients, key shareholders and the financial markets has been very positive. Concerned major investors are waiting with increasing impatience for the once very successful Nobel Biocare to turnaround its business. Talks with the Board of Directors have shown that it believes it has already initiated the measures required to effect a sustainable turnaround, and that as a consequence results will already begin to improve visibly during the current financial year. The Board does not think reviewing the strategy is the priority at the moment. As far as I am concerned, achieving profitable growth crucially depends on the strategy being reviewed and amended with a view to regaining competitive advantages. The first priority is to resolve Nobel Biocare's positioning dilemma (premium segment vs. value segment). The Board of Directors has rejected the election of my two candidates to the Board, despite a very positive assessment following interviews, and have suggested to me that I join and work with the Board in a way that I do not believe would allow me to use my experience and knowledge effectively. The position taken by the Board has prompted me to withdraw my proposal and reject its offer of asking shareholders to elect me (but not my two candidates) to the Board. As a long-term investor and the largest private shareholder in the company, I will however remain involved with Nobel Biocare and will monitor its progress with great interest. I wish the Board of Directors much success and expect it to fulfil its promises about a visible improvement in results this financial year, and about resolving open strategic questions - in the interests of all of Nobel Biocare's stakeholders. Oskar K. Ronner For further information: Hirzel.Neef.Schmid.Counselors AG, Gottfried-Keller-Strasse 7, CH-8024 Zürich T +41 43 344 42 42, M +41 405 56 32, F +41 43 344 42 40, firstname.lastname@example.org, www.konsulenten.ch Provider Channel Contact Tensid Ltd., Switzerland newsbox.ch Provider/Channel related enquiries www.tensid.ch www.newsbox.ch email@example.com +41 41 763 00 50
Personal statement by Oskar K. Ronner regarding Nobel Biocare
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