Wells Fargo ATMs Know You Better

  Wells Fargo ATMs Know You Better

   ATM becomes more personalized to deliver innovative, fast, easy customer
                  ATM Cash Tracker remains an industry first

Business Wire

SAN FRANCISCO -- February 18, 2013

Wells Fargo & Company (NYSE: WFC) announced today that it is introducing an
entirely new ATM experience. The ATM has a layout that’s faster and easier to
use, new features and a sleek, modern design. Currently on more than 500
machines across several states, the new interface will be available at all the
more than 12,000 Wells Fargo ATMs by May 2013.

“The ATMs really know you better and we are excited to share this new
experience with customers,” said Alicia Moore, head of Wells Fargo ATM
Banking. “We redesigned our ATMs based on what customers tell us they want,
and we’re constantly striving to make our ATMs quicker, easier, and more

To see a short example of the new experience, check out this video. Highlights
include “favorites” that appear in the color green based on the customer’s ATM
usage, as well as customized screens based on customer’s preferences. A
“Balance Dashboard” features balances at-a-glance, if the customer chooses,
for their most used accounts.

ATM Cash Tracker, a tool to help customers manage their finances, will now
automatically appear on the main ATM screen. This feature allows customers to
visually track their monthly Wells Fargo ATM withdrawals. Customers can also
set a monthly withdrawal target and can view details about how much they
withdrew the prior month and their average over the past 12 months. Wells
Fargo is the first and only bank to offer this service to its customers.

About Wells Fargo

Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified,
community-based financial services company with $1.4 trillion in assets.
Founded in 1852 and headquartered in San Francisco, Wells Fargo provides
banking, insurance, investments, mortgage, and consumer and commercial finance
through more than 9,000 stores, 12,000 ATMs, the Internet (wellsfargo.com),
and has offices in more than 35 countries to support the bank’s customers who
conduct business in the global economy. With more than 265,000 team members,
Wells Fargo serves one in three households in the United States. Wells Fargo &
Company was ranked No. 26 on Fortune’s 2012 rankings of America’s largest
corporations. Wells Fargo’s vision is to satisfy all our customers’ financial
needs and help them succeed financially.


Wells Fargo & Company
Richele Messick, 651-205-6560 (Media)
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