Tim Hortons Cafe & Bake Shop ready to Rrroll with popular contest

      Tim Hortons Cafe & Bake Shop ready to Rrroll with popular contest

PR Newswire

DUBLIN, OH, Feb. 18, 2013

Restaurant Chain's coffee contest is back with more than $54 million in RRRoll
Up the Rim to Win prizes

DUBLIN, OH, Feb. 18, 2013 /PRNewswire/ - Your fingers will never get a better
workout while drinking your morning coffee. Tim Hortons Cafe & Bake Shop's
popular RRRoll Up The Rim contest kicks off today offering guests a one in six
chance of instantly winning from more than $54 million in cash and prizes.

During RRRoll Up the Rim to Win, Tim Hortons Cafe & Bake Shop guests have the
opportunity to instantly win prizes with the purchase of any hot beverage.
Prizes for the 2013 contest include 40 new cars, 100 $5,000 MasterCard®
prepaid cards, 1,000 Napoleon Gourmet Grills, 25,000 $100 Tim Cards and
millions of coffee and food prizes.

"Our guests really look forward to this contest—it has grown into an annual
ritual," said Mike Meilleur, executive vice president, Tim Hortons U.S.
"RRRoll Up The Rim To Win is our way of saying 'thanks' to our loyal guests,
and our restaurant owners and team members genuinely love to see their
customers win."

For even more chances to win, visit www.rolluptherimtowin.com to play Rockin'
RRRoll Up Roulette online. Try your luck by spinning the wheel for a chance to
win more than 10,000 prizes this year, including a Phillip Phillips VIP
Experience for two, weekly prizes of "Free Coffee for a Year" and daily prizes
of Universal Music three-song downloads and $25 Tim Cards. Guests can enter
every day to earn points and win prizes.

RRRoll Up the Rim to Win runs from February 18 until cup supplies last. The
Rockin' RRRoll Up Roulette online game runs from February 18 until March 17,
2013. Prizes may be claimed until May 19, 2013. Contest rules, odds of winning
and prizing information can be found at participating Tim Hortons Cafe & Bake
Shop locations or at www.RollUpTheRimToWin.com .

To learn more about Tim Hortons Cafe & Bake Shop, visit www.timhortons.com or
follow on Facebook (www.facebook.com/TimHortonsUS and Twitter
www.twitter.com/TimHortonsUS).

About Tim Hortons Cafe & Bake Shop

Tim Hortons is one of the largest publicly-traded restaurant chains in North
America based on market capitalization. Operating in the quick service segment
of the restaurant industry, Tim Hortons appeals to a broad range of consumer
tastes, with a menu that includes premium coffee, espresso-based beverages,
specialty teas, home-style soups, fresh sandwiches, grilled paninis, wraps,
hot breakfast sandwiches and fresh baked goods, including our trademark
donuts. As of September 30, 2012, Tim Hortons had 755 restaurants in the
United States and 4,138 restaurants systemwide. For more information, visit
www.timhortons.com.

SOURCE Tim Hortons Inc.

Contact:

Media Contact:
Brynn Burton
Tim Hortons Cafe & Bake Shop
Manager, Public Relations U.S.
Phone: 614-356-3942
Email:burton_brynn@timhortons.com
 
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