AOKI Holdings Announces Revisions to Full-year Earnings Forecasts and Year-end Dividend Forecasts for the Fiscal Year Ending

  AOKI Holdings Announces Revisions to Full-year Earnings Forecasts and
  Year-end Dividend Forecasts for the Fiscal Year Ending March 31, 2013

                       Sales exceeded previous forecast

Business Wire

YOKOHAMA, Japan -- February 18, 2013

AOKI Holdings Inc. (TOKYO:8214)(ISIN:JP3105400000)has reviewed current trends
in its performance and revised its full-year earnings forecasts and the
year-end dividend forecasts for the fiscal year ending March 31, 2013 that
were announced on November 8, 2012.

1. Revisions to consolidated full-year forecasts for the fiscal year ending
March 31, 2013
(April 1, 2012 – March 31, 2013)
                     Sales       Operating   Ordinary  Net       income
                                    profit       income     income     per
                       (Million     (Million     (Million   (Million   (Yen)
                       yen)         yen)         yen)       yen)
Previous forecast      155,830      15,200       15,700     8,250      197.98
Revised forecast       157,270      15,900       16,350     8,700      210.08
Change (B - A)         1,440        700          650        450        
Percentage change      0.9          4.6          4.1        5.5        
Previous fiscal
year                  146,591     13,766      14,584    7,087     167.07
(ended March 31,

2. Reasons for revisions

(1) Sales in the current fiscal year are likely to exceed AOKI's previous
forecast, and reach a record high, due to strong sales in the Fashion
Business, particularly in November which was unusually cold, of hybrid suits,
our core product lineup which emphasizes both design and sewing technology,
and coats and warm clothes; also, sales of ladies' wear remained strong.

(2) Operating profit, ordinary income, and net income in the current fiscal
year are also likely to exceed our previous forecasts and reach record high
levels as they reached record highs in the first nine months of the fiscal
year reflecting higher sales.

Note: Above forecasts are based on judgments made in accordance with
information available to management at the time this release was prepared, and
actual results may differ substantially from these forecasts for a number of

3. Revisions to dividend forecasts
                                 Dividend per share
                                 1Q-end  2Q-end  3Q-end  Year-end  Total
                                  (Yen)    (Yen)    (Yen)    (Yen)      (Yen)
Previous forecast                 -        20.00    -        20.00      40.00
(Announced on November 8, 2012)
Revised forecast                                          25.00      45.00
Current fiscal year               -        20.00    -                  
(ending March 31, 2013)
Previous fiscal year             -       15.00   -       20.00     35.00
(ended March 31, 2012)

4. Reasons for revisions
AOKI Holdings consider distributing profits to be an important management
theme, and our basic policy is to maintain stable dividends while taking into
consideration factors such as future business development, financial structure
strengthening, and the payout ratio.
AOKI Holdings' performance in the fiscal year ending March 31, 2013 is
expected to exceed our previous forecast and reach new records. Due to this
outlook and our basic policy regarding dividends, we have decided to raise the
year-end dividend by 5 yen per share to 25 yen per share. The dividend
increase is also an expression of our appreciation for the continuing support
of shareholders. As a result, the total dividend, including the 20 yen per
share interim dividend, for the fiscal year that ending on March 31, 2013 will
be 45 yen per share.

Consolidated Financial Results for the Third Quarter of the Fiscal Year Ending
March 31, 2013, summarized below. Complete details are available at:

About AOKI Group
As a corporate group that continues to break the mold and innovate, The AOKI
Group has worked to meet the needs of customers in a variety of life scenes.
This has led to our expansion into new markets, including the bridal and
entertainment businesses.


AOKI Holdings Inc.
Yumiko Kawai, +81-45-941-1388
Investor/Public Relations Department
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