D.E MASTER BLENDERS 1753 : Changes to the Board of D.E MASTER BLENDERS 1753

 D.E MASTER BLENDERS 1753 : Changes to the Board of D.E MASTER BLENDERS 1753

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Amsterdam, February  18, 2013  - D.E  MASTER BLENDERS  1753 announces  several 
changes to the composition of its Board.

Mr. Kees van  Lede, having served  on the Boards  of Sara Lee  and D.E  MASTER 
BLENDERS 1753 for  the last 12  years, expressed his  wish to step  down as  a 
member of the Company's Board of Directors after the successful completion  of 
the spin off.His resignation will come into effect on February 27, 2013.

"We thank  Kees for  his valuable  contributions to  the spin  and  subsequent 
listing of D.E MASTER BLENDERS 1753 as an independent pure play coffee and tea
company on the  Amsterdam stock  exchange.The Board and  I appreciate  Kees' 
wise counsel and advice during this important transition of the Company," said
Jan Bennink, interim CEO and Non-Executive Director of the Board of D.E MASTER
BLENDERS 1753.

The Board of Directors will  propose to appoint Mr.  Jan Louis Burggraaf as  a 
Non-Executive Director of the Company's Board.His nomination will be made to
the Extraordinary General Meeting  of Shareholders (EGM) to  be held on  April 
17, 2013  in  Amsterdam.Jan  Louis  Burggraaf,  of  Dutch  nationality,  was 
attorney-at-law with Baker & McKenzie and Loeff Claeys Verbeke before becoming
a  partner   at  the   international   law  firm   Allen   &  Overy   LLP   in 
2000.Additionally, Jan Louis fulfills a  number of supervisory and  advisory 
roles at non-listed companies and not for profit organizations.

Jan Bennink  commented: "We  are  very pleased  that  Jan Louis  Burggraaf  is 
willing to  join our  Board.With his  in-depth knowledge  and experience  in 
corporate law  and  corporate  governance,  Jan Louis  will  provide  us  with 
substantial relevant expertise."

The Board of Directors  will also propose  to the EGM  to appoint Michel  Cup, 
currently CFO of the Company, as Executive Director of the Board.

"Michel has  played  a  crucial  role during  this  challenging  time  in  the 
Company's  development.Michel's  insights  and  expertise  will  provide   a 
valuable contribution to the Board," said Jan Bennink.

In addition, the  Board will  propose to  the EGM  to appoint  Jan Bennink  as 
Executive Director, following  his appointment as  the Company's interim  CEO, 
until a  new CEO  has been  appointed.In  relation to  this, the  Board  has 
appointed Norman Sorensen,  currently Non-Executive Director  and Senior  Lead 
Director of  the Company's  Board, as  interim Non-Executive  Chairman of  the 
Board.

Rob Zwartendijk,  who was  appointed to  the Company's  Board at  the  General 
Meeting of Shareholders on November 28, 2012, will assume responsibilities  as 
chairman of the Company's  audit committee.Non-Executive Board Member  Mercy 
Corrales will take over  the chairmanship of  the remuneration committee  from 
Norman Sorensen.

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About D.E MASTER BLENDERS 1753
D.EMASTERBLENDERS1753 is a leading pure-play coffee and tea company that
offers an extensive range of high-quality, innovative products through
well-known brands such as DouweEgberts, Senseo, L'OR, Pilão, Merrild,
Moccona, Pickwick and Hornimans in both retail and out of home markets.The
company holds a number of leading market positions across Europe, Brazil,
Australia and Thailand and its products are sold in more than 45
countries.D.EMASTERBLENDERS1753 generated sales of more than € 2.7
billion in fiscal year 2012 and employs around 7.500 people worldwide.For
more information, please visit www.demasterblenders1753.com.
Contact      Investor Relations                Corporate Communications
             Robin Jansen                      Michiel Quarles van Ufford
             +31 20 558 1014                   +31 20 558 1080
             investor-relations@DEMB.com       media-relations@DEMB.com

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