Ferrari: the world's most powerful brand
MARANELLO, Italy, Feb. 18, 2013
MARANELLO, Italy, Feb. 18, 2013 /PRNewswire/ -- Ferrari is the world's most
powerful brand. And not simply in the opinion of millions of Prancing Horse
enthusiasts the world over, indeed, the clients that continue to buy the cars
built at Maranello year after year, but according to the annual list compiled
by leading brand valuation experts, Brand Finance.
Ferrari took the number one spot of the top five most powerful brands in 2013
ahead of the likes of Google, Coca-Cola, PwC and Hermes on a list that
includes the 500 most famous companies in the world. Because of its size, the
Maranello company cannot compete with the large multinational brands in terms
of overall revenues. However, its brand rating takes into account other
financial metrics, such as net margins, average revenue per customer, and
advertising and marketing spend, as well as qualitative parameters, such as
brand affection and loyalty.
"It is always a pleasure to top any list and still more so when the
competition includes some of the world's most famous companies. This
achievement proves that even in very tough economic times, Italy can still
offer the world businesses of excellence," commented Ferrari chairman Luca di
Montezemolo. "Behind this acknowledgment are exceptional products made by
equally exceptional men and women. They made it possible and for that I thank
Contact: Ferrari Press Office, tel. +39 0536 949337 - fax +39 0536 949049,
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