KIMBERLY-CLARK PROFESSIONAL* Collaborates with Disney on Healthy Schools Project*

   KIMBERLY-CLARK PROFESSIONAL* Collaborates with Disney on Healthy Schools

  PR Newswire

  LONDON, February 15, 2013

LONDON, February 15, 2013 /PRNewswire/ --

           An innovative initiative to raise hand hygiene awareness

KIMBERLY-CLARK PROFESSIONAL* is to collaborate with Disney in its new campaign
to improve hand hygiene among children. Data published by the Department of
Education ^1 has revealed that every day, thousands of children across the UK
are absent from nurseries and schools due to minor illnesses, often spread by
poor hand hygiene. Independent studies have also shown that regular hand
washing among school children can greatly lower absenteeism, by reducing the
spread of the germs that cause illnesses such as common colds, coughs and
stomach upsets. ^2,3

In response to this, KIMBERLY-CLARK PROFESSIONAL* has launched a new
initiative named The Healthy Schools Project* to improve hand hygiene amongst
young children in schools and nurseries across the EMEA region including the
UK and Germany. The project, which is part of a wider global initiative
targeting health and hygiene in schools, will provide free resources including
lesson plans about hand hygiene to all schools and nurseries taking part,
which teachers can integrate into their curriculum. 

In addition, KIMBERLY-CLARK PROFESSIONAL* will also display popular Disney
characters on a new range of printed hand hygiene dispensers, as well as on a
series of colourful posters for bathroom walls. These will be created to
convey the key messages of the programme in a fun way that appeals to
children, featuring characters including Mickey and Minnie Mouse and Donald

This child-friendly campaign aims to help teachers reinforce positive messages
about the benefits of good hand hygiene while engaging children to take
greater responsibility in washing their hands.

Dr Louise Vickerman, Education Manager at KIMBERLY-CLARK PROFESSIONAL*, said:
"It makes sense to introduce good hand hygiene to children when they're young
so that it stays with them their whole lives. By involving images of beloved
Disney characters such as Mickey Mouse and Donald Duck, they are more likely
to engage in the activity and learn about the importance of hand washing."

Philippe Roucoule, Director, Food, Health and Beauty, The Walt Disney Company
adds: "We found that when a child connects with a character they are more
likely to choose a healthier option, whether this is making a healthier food
choice, or in this case practising good hand hygiene. Disney characters
resonate with children of all ages and we're pleased that some of our most
established characters are featuring in the new campaign by KIMBERLY-CLARK
PROFESSIONAL*. Our characters are a great way to engage children and we look
forward to them making their way into schools across the UK and Germany as
part of The Healthy Schools Project*."

The Healthy Schools Project* will launch in schools and nurseries across the
UK and in Germany from January 2013, with a view to further expand into other
European countries.

^1 DfE statistics 2010/2011

^2 The Effect of a Comprehensive Hand washing Program on Absenteeism in
Elementary Schools, Guinan et al., American Journal of Infection Control 2002

^3 Mandatory hand-washing in elementary schools reduces absenteeism due to
infectious illness among pupils: a pilot intervention study, Nandrup-Bus,
American Journal of Infection Control, 2009


Notes to Editors:

About Kimberly-Clark Professional* KIMBERLY-CLARK PROFESSIONAL* is an
indispensable business partner, delivering leading-edge health, hygiene and
productivity solutions that provide tangible value every day, everywhere.
Known for innovative, quality solutions for away-from-home washrooms, 'clean'
and 'industrial' manufacturing environments, and DIY settings, the global
brands of Kimberly-Clark Professional include KLEENEX®, SCOTT®, WYPALL*,
Kimberly-Clark Corporation and can be visited at

About Kimberly-Clark

Kimberly-Clark and its well-known global brands are an indispensable part of
life for people in more than 150 countries. Every day, 1.3 billion people -
nearly a quarter of the world's population - trust K-C's brands and the
solutions they provide to enhance their health, hygiene and well-being. With
brands such as Kleenex ^® , Andrex ^® , Scottex ^® , Huggies ^® , Pull-Ups ^®
, Kotex ^® and Depend ^® , Kimberly-Clark holds the No. 1 or No. 2 share
position in more than 80 countries. To keep up with the latest K-C news and to
learn more about the company's 137-year history of innovation, please visit .

For further information please contact:Kathleen Collier / Suzanne Howe Suzanne
Howe Communications Tel:+44(0)2034-680923 Email:
Twitter: @suzannehowecomm Web:
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