Flowers Foods Announces Executive Appointments

                Flowers Foods Announces Executive Appointments

Allen L. Shiver elected President and CEO; George E. Deese named Executive

PR Newswire

THOMASVILLE, Ga., Feb. 15, 2013

THOMASVILLE, Ga., Feb. 15, 2013 /PRNewswire/ --Flowers Foods (NYSE: FLO)
announced today that its board of directors has elected Allen L. Shiver
president and chief executive officer effective May 22, 2013, the date of the
company's annual shareholders' meeting. Shiver has 33 years of service with
the company and currently serves as president. George E. Deese, current
chairman of the board and chief executive officer, has been elected executive
chairman of the board effective the same date. This announcement is consistent
with the company's management succession plan.

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"This is a time of exciting opportunities for Flowers Foods, and the board and
I are confident in Allen's continued leadership as our team integrates recent
acquisitions and focuses on growing sales and earnings," Deese said. "My role
as executive chairman is to ensure that our strategic direction is sound and
that Flowers' culture—what defines our team as unique in our industry—remains
strong so we can continue to build value for our shareholders."

Shiver noted that Flowers will remain focused on strengthening its number two
position in the U.S. fresh baked foods market. "With pending acquisitions and
market expansions currently underway, we expect to surpass our 2016 goal of
reaching 75 percent of the U.S. population with our fresh baked foods three
years ahead of schedule. Even so, we will have significant growth
opportunities in our new markets and in our core territories for years to come
and I am confident on our team's ability to achieve our long-term growth

During his career with Flowers, Shiver, age 57, has been promoted to
increasing levels of responsibility in sales, marketing, and operations. Since
being named president in 2010, he has provided operational oversight, been
involved in strategic growth initiatives, and given guidance to the company's
national sales and marketing efforts. Shiver is an American Bakers Association
(ABA) board member, and previously served as ABA's chairman of the board. He
is a past co-chair of the Grain Foods Foundation Board of Trustees, and
currently serves on the President's Advisory Council and Industry Affairs
Council of the Grocery Manufacturers Association (GMA).

Flowers' board of directors is pleased Deese will continue to be actively
involved with the company. "George Deese is an exceptional leader who has been
integral to Flowers' growth for more than four decades. His insight and
collaborative management style have helped create the operating strategies and
company culture that set Flowers Foods apart from not only its bakery peers,
but also others in the food industry. George's continued guidance will be
essential as the company navigates new growth opportunities while working to
preserve its unique culture and strategic direction," said Benjamin H.
Griswold IV, presiding director of Flowers' board.

Deese was elected CEO in 2004, and continued Flowers' decades-long tradition
of consistent sales growth through acquisitions, market expansion, and organic
growth in core markets. Under his leadership as CEO, Flowers Foods grew from a
regional baked foods company with access to 38 percent of the U.S. population
and annual sales of $1.5 billion in 2004 to the second-largest baking company
in the country with more than $3 billion in sales and access to more than 75
percent of the population for its fresh baked foods. During Deese's tenure as
CEO, Flowers Foods created more than $3.0 billion for shareholders in
increased market capitalization and dividends.

Deese's career with Flowers spans 48 years. Starting as route salesperson in
Alabama, he was promoted to increasingly senior-level positions. From 1983
until 2002, Deese was president and chief operating officer of Flowers
Bakeries, the company's fresh baked foods business. He was elected president
and chief operating officer of Flowers Foods in 2002, CEO in 2004, and
chairman in 2006. Deese also served as an industry leader, acting as chairman
of ABA, and holding various leadership roles with GMA. He currently serves as
a member of the board for Georgia Research Alliance and as a member of the
Mayo Jacksonville Leadership Council.

About Flowers Foods
Headquartered in Thomasville, Ga., Flowers Foods, Inc. (NYSE: FLO) is one of
the largest producers of packaged bakery foods for retail and foodservice
customers in the United States with 2012 sales of $3.05 billion. Flowers
operates 44 bakeries that produce a wide range of bakery products. Among the
company's top brands are Nature's Own and Tastykake. For more information,

Statements contained in this press release that are not historical facts are
forward-looking statements. All forward-looking statements are subject to
risks and uncertainties that could cause actual results to differ from those
projected. Other factors that may cause actual results to differ from the
forward-looking statements contained in this release and that may affect the
company's prospects in general include, but are not limited to, (a)
competitive conditions in the baked foods industry, including promotional and
price competition, (b) changes in consumer demand for our products, (c) the
success of productivity improvements and new product introductions, (d) a
significant reduction in business with any of our major customers including a
reduction from adverse developments in any of our customer's business, (e)
fluctuations in commodity pricing, (f) our ability to fully integrate recent
acquisitions into our business, and (g) our ability to achieve cash flow from
capital expenditures and acquisitions and the availability of new acquisitions
that build shareholder value. In addition, our results may also be affected
by general factors such as economic and business conditions (including the
baked foods markets), interest and inflation rates and such other factors as
are described in the company's filings with the Securities and Exchange

SOURCE Flowers Foods

Contact: Investor, Marta J. Turner, +1-229-227-2348, Media, Keith Hancock,
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