2013 Valentine's Day Shoppers Say They Were Looking For Bargains
Luxury Hotel Stay Tops Dinner On List of Most Romantic Gifts
NORWALK, Conn., Feb. 15, 2013
NORWALK, Conn., Feb. 15, 2013 /PRNewswire/ --Wondering how much this year's
Valentine's Day gift cost? Probably less than you think. In a new survey by
priceline.com (Nasdaq: PCLN), 69% of all shoppers admitted to being bargain
hunters with their Valentine's Day gifts. They also firmly subscribe to the
theory that it's the thought that counts - 71% said they had no intention of
letting on how much they saved on their gifts. The survey, conducted the day
before Valentine's Day, drew over 2,300 responses.
When asked which gifts they felt were "very romantic" for the big day:
o86% chose an overnight stay in a luxury hotel
o60% chose dinner
o57% chose jewelry
o51% chose flowers
o25% chose a Valentine's Day card
o18% chose chocolate
o12% chose clothing
"Gifts that require a little bit more thought and planning were clearly viewed
as being more romantic choices," said priceline.com's in-house Travel Ekspert
Brian Ek. "While it may be perceived otherwise, a luxury hotel stay is
actually very easy to plan and book, and may be the best bargain of all when
it's booked through priceline.com."
This year's Valentine's Day hotel savings were substantial, and varied by
city. Priceline.com looked at bookings made by mobile-equipped customers who
used the popular Tonight-Only Deals hotel service on the Priceline app for iOS
and Android. The deepest Valentine's Day savings were found in Charlotte (an
average of 60% off published rates), followed by Kansas City (59% off), Dallas
(53% off), Raleigh-Durham (51% off), New Orleans (50% off), New York City (43%
off), Portland (43% off) and Montreal (41% off). Other guests using
priceline.com's website and its no bidding-required Express Deals(sm) service
saved up to 45% over published rates.
Owners of mobile devices equipped with the Priceline hotel booking app were
the most last-minute among Valentine's Day shoppers. 74% of guests with
mobile devices booked their Valentine's Day rooms within 24 hours or less of
check-in. Of those mobile-equipped guests who waited until the big day
itself, 69% booked their rooms after 2:00 p.m., while 11% held out until after
9:00 p.m. to make their reservations. Fortunately, those last-minute bookers
stayed close to home – 51% booked hotels that were only 15 miles away or
On the other hand, 35% of those who responded to priceline.com's Valentine's
Day survey said they bought their gifts a week or more in advance. 38%
purchased a couple days ahead and only 9% waited until Valentine's Day itself
(hopefully, these were the flower-givers).
About the Priceline App
Priceline's app is optimized for the iPhone5, and can be downloaded for free
from the iTunes store
Priceline.com also offers a version of the app for Android, that can be
downloaded for free from the Android market
Travelers with other devices can access priceline.com's mobile-friendly
website at m.priceline.com.
About The Priceline Group
The Priceline Group (Nasdaq: PCLN) is a leader in global online hotel
reservations, with over 270,000 participating hotels worldwide. The Group is
composed of four primary brands - Booking.com, priceline.com, Agoda.com and
Rentalcars.com - and several ancillary brands. The Priceline Group provides
online travel services in over 180 countries in Europe, North America, South
America, the Asia-Pacific region, the Middle East and Africa.
Booking.com is the number one online hotel reservation service in the world,
offering over 260,000 hotels (as of January 1, 2013), and is available in 41
languages. More recent hotel counts are available on the Booking.com website.
Priceline.com gives leisure travelers multiple ways to save on their airline
tickets, hotel rooms, rental cars, vacation packages and cruises. In addition
to getting compelling published prices, travelers can take advantage of
priceline.com's famous Name Your Own Price® service, which can deliver the
lowest prices available, or the recently added Express DealsSM, where
travelers can take advantage of hotel discounts without bidding.
Agoda.com is an Asia-based online hotel reservation service that is available
in 38 languages. Rentalcars.com is a multinational car hire service, offering
its reservation services in over 6,000 locations. Customer support is provided
in 40 languages.
Contact: priceline.com Press Information: Brian Ek, +1-203-299-8167,
firstname.lastname@example.org; or Investor Relations: Matthew Tynan, +1-203-299-8487,
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