Campari America Assumes Distribution of Appleton® Rum Brands in the US

  Campari America Assumes Distribution of Appleton® Rum Brands in the US

   Award-Winning Rum Brands Recently Acquired by Gruppo Campari Shift From
              Kobrand to Campari America in Key American Market

Business Wire

SAN FRANCISCO & PURCHASE, N.Y. -- February 15, 2013

Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A.
(Reuters CPRI.MI - Bloomberg CPR IM), and Kobrand Corporation announced today
they have reached a mutual agreement that will shift the distribution and
marketing of the Appleton® Rum portfolio of brands in the US from Kobrand to
Campari America beginning March 1 of 2013. Appleton, in addition to the Wray &
Nephew® and Coruba® Rum brands, were acquired by Milan-based Gruppo Campari in
December 2012 as part of the company’s purchase of a controlling stake in
Jamaican company Lascelles deMercado & Co. Limited.

“We are very pleased that we have come to agreement with Kobrand, who was
contracted by the previous owner of the fantastic portfolio of Appleton rum
brands, to gain full distribution and marketing through Campari America in the
US,” said Roy Danis, Managing Director – US/Caribbean/Puerto Rico, Campari
America. “Kobrand has done an exceptional job building these brands,
particularly among the very important bartender community, and we are driven
to expand on their hard work so Appleton, Wray & Nephew, and Coruba can
realize their full potential in the US market.”

“It has been a privilege to have worked on this portfolio of fine rums, and we
are proud of Kobrand’s and our distribution partners’ results from all of
areas of the business - case growth, distribution growth, quality of
distribution growth, and consumer franchise building,” said Bob DeRoose,
President and CEO, Kobrand Corporation. “We wish Campari America continued
success with these wonderful brands.”

The business acquired by Gruppo Campari includes an unrivalled portfolio of
world-class premium and overproof rums, including Appleton Estate (super
premium aged rum designed for sipping), Appleton Special and White (blend
specially designed for mixing), Wray & Nephew White Overproof (the world’s
top-selling, award-winning overproof rum), Coruba, and a strong portfolio of
local brands. In Fiscal Year ended September 30, 2011, this rum and spirits
portfolio achieved total sales volume of 3.5 million 9 liter cases.

About Campari America

Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A.
(Reuters CPRI.MI - Bloomberg CPR IM). At the heart of Campari America are two
legends in the American spirits industry. The first, Skyy Spirits, was founded
in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY
Vodka. The second is the world-famous Wild Turkey Distillery in Lawrenceburg,
Kentucky, where they have been making the world’s finest whiskies since the
1800’s. Both companies were purchased by Davide Campari-Milano and together
they form Campari America, which has built a portfolio unrivaled in its
quality, innovation and style, making it a top choice among distributors,
retailers and consumers. Campari America manages Gruppo Campari’s portfolio in
the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Campari®,
Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®,
Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila,
Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Carolans Irish
Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®.
Campari America is also the exclusive US distributor of Bowmore® Islay Single
Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen
Garioch® Highland Single Malt Scotch Whisky, McClelland’s® Single Malt Scotch
Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky, Hakushu®
Single Malt Whisky, and The Yamazaki® Single Malt Whisky.

Campari America is headquartered in San Francisco, California. More
information on the company can be found at,, Twitter: @CampariAmerica and Please enjoy Campari America brands responsibly and in

About Gruppo Campari

Davide Campari-Milano S.p.A., together with its affiliates (‘Gruppo Campari’),
is a major player in the global beverage sector, trading in over 190 nations
around the world with leading positions in Europe and the Americas. The Group
was founded in 1860 and today is the sixth-largest player worldwide in the
premium spirits industry. The Group’s portfolio, with over 50 brands, spans
spirits, the core business, wines and soft drinks. Internationally-renowned
brands include Aperol, Appleton, Campari, Cinzano, SKYY Vodka and Wild Turkey.
Headquartered in Sesto San Giovanni, Italy, Campari owns 14 plants and 4
wineries worldwide and has its own distribution network in 16 countries. The
Group employs over 4,000 people. The shares of the parent company, Davide
Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the
Italian Stock Exchange since 2001. For more information:

Media images are available at:

Kobrand Corporation

Kobrand Corporation was founded in 1944 and to this day remains one of the few
family-owned wine and spirits companies. Kobrand's portfolio of wine and
spirits was meticulously selected according to a single, unerring principle:
quality. This continued focus has made the Kobrand name synonymous with wines
and spirits of the highest caliber for over 60 years. Kobrand is the exclusive
agent for an outstanding selection of fine wines and spirits that include
Maison Louis Jadot Burgundies, Champagne Taittinger, St. Francis, Sequoia
Grove, Benziger Family Winery, Cakebread Cellars, Sassicaia, The Fladgate
Partnership of Ports, Alizé Passion Liqueurs and Alize Coco, Tia Maria, Antica
Sambuca, Delamain Grande Champagne Cognacs and Vikingfjord Vodka.

Photos/Multimedia Gallery Available:



Campari America
Dave Karraker, 415-315-8000
Kobrand Corporation
Tom Congdon, 914-253-7780
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