Swiftpage to Acquire Sage ACT! and Sage SalesLogix Businesses

  Swiftpage to Acquire Sage ACT! and Sage SalesLogix Businesses

Company Raises Significant Capital to Fund Acquisition and Fuel Growth, Global
                                  Expansion

Business Wire

ENGLEWOOD, Colo. -- February 15, 2013

Swiftpage, provider of the leading digital marketing platform for small
business, announced it has reached an agreement with The Sage Group plc to
acquire the Sage ACT! contact management and Sage SalesLogix customer
relationship management (CRM) businesses. To finance the acquisition and to
fund future growth and expansion, Swiftpage has raised significant capital
from a group of partners that includes Sage and technology-focused private
equity investment firm Accel-KKR.

H. John Oechsle, President and CEO, Swiftpage (Photo: Business Wire)

H. John Oechsle, President and CEO, Swiftpage (Photo: Business Wire)

Swiftpage President and CEO H. John Oechsle said the acquisition and new
funding will accelerate the company’s strategy to deliver its digital
marketing platform to small and medium-sized businesses worldwide. “Sage’s
products are great complements to our own email marketing, social media
marketing and contact management platform. Now, with direct access to these
established CRM products, and with more technology and more resources, we’ll
be in the strongest position to help our partners and customers deliver the
tools that convert prospects, retain customers, and promote growth.”

The acquisition and investment are key turning points for Swiftpage, which
started in 2001 as a software and services provider to small businesses. Their
strategy led Swiftpage to become a Sage development partner; later, they
offered integrated, white label email and social media marketing solutions for
Sage ACT! and Sage SalesLogix. Oechsle said the acquisition is an important
next step, one that gives Sage ACT! and Sage SalesLogix customers a familiar
and like-minded partner focused on making small and medium-sized business
successful. “We’ll be able to deliver everything from contact management
solutions for those just getting started to SalesLogix for medium-sized
businesses, so we’re with them every step of the way.”

Tom Barnds, Managing Director of Accel-KKR, said the firm made its investment
decision based on Swiftpage’s demonstrated track record as an innovative,
product-focused company. “We are very pleased to partner with Swiftpage to
help the company achieve its vision of delivering the best in next generation
products to customers around the world.”

About Swiftpage

Swiftpage’s digital marketing platform helps small businesses grow. Its email
marketing, social media marketing, and contact management solutions empower
them to convert prospects, retain customers and expand their businesses.
Swiftpage delivers the platform as a white label solution to partners who
provide digital services to small business end users. For more information
visit http://swiftpage.com.

About Sage

The Sage Group plc is a leading global provider of business management
software to small and medium sized companies, creating greater freedom for
them to succeed. Sage understands how and why each business is unique. We
provide products and services that suit varying needs, are a pleasure to use
and are secure and efficient. Formed in 1981, Sage was floated on the London
Stock Exchange in 1989 and entered the FTSE 100 in 1999. Sage has over 6
million customers and more than 13,500 employees in 24 countries covering the
UK & Ireland, mainland Europe, North America, South Africa, Australia, Asia
and Brazil. For further information please visitwww.sage.com.

About Accel-KKR

Accel-KKR is a technology-focused private equity firm with over $2.3 billion
in assets under management. The firm invests primarily in software and
IT-enabled businesses well positioned for top-line and bottom-line growth. At
the core of Accel-KKR's investment strategy is a commitment to developing
strong partnerships with the management teams of its portfolio companies and a
focus on building value through significant resources available through the
Accel-KKR network. Accel-KKR focuses on middle market companies and provides a
broad range of capital solutions from minority growth investments to buyouts,
recapitalizations, divisional carveouts and going-private transactions. For
more information, please visit www.accel-kkr.com.

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Contact:

Swiftpage
Lindsey Weinig, +1 303-895-5289
lweinig@swiftpage.com
 
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