Amazon Web Services Makes Amazon Redshift Available to All Customers

  Amazon Web Services Makes Amazon Redshift Available to All Customers

    Customers experienced up to an order of magnitude improvement in data
             warehouse performance and ease of use during preview

 Technology and consulting partners including SAP, Informatica, and Cognizant
     add support for Amazon Redshift to provide customers with analytics,
                       integration tools, and services

Business Wire

SEATTLE -- February 15, 2013

Amazon Web Services, Inc., an Amazon.com company (NASDAQ: AMZN), today
announced that Amazon Redshift, a fast and powerful, fully managed,
petabyte-scale data warehouse service in the cloud, is now broadly available
for use. With a few clicks in the AWS Management Console, customers can launch
an Amazon Redshift cluster, starting with a few hundred gigabytes and scaling
to a petabyte or more, for under $1,000 per terabyte per year. Since Amazon
Redshift was announced at the AWS re: Invent conference in November 2012,
customers using the service during the limited preview have ranged from
startups to global enterprises, with datasets from terabytes to petabytes,
across industries including social, gaming, mobile, advertising,
manufacturing, healthcare, e-commerce, and financial services. To get started
with Amazon Redshift, visithttp://aws.amazon.com/redshift.

Traditional data warehouses require significant time and resource to
administer. In addition, the financial cost associated with building,
maintaining, and growing self-managed, on-premise data warehouses is very
high. Amazon Redshift not only significantly lowers the cost of a data
warehouse, but also makes it easy to analyze large amounts of data very
quickly. With Amazon Redshift, customers can dramatically increase query
performance when analyzing virtually any size data set, using the same
SQL-based business intelligence tools they use today.Amazon Redshiftuses a
number of techniques, including columnar data storage, advanced compression,
and high performance IO and network, to achieve significantly higher
performance than traditional databases for data warehousing and analytics
workloads.Amazon Redshift is fully managed, automating all the common tasks
associated with provisioning, configuring, monitoring, backing up, scaling,
and securing a data warehouse. Amazon Redshift is currently available in the
US East (N. Virginia) Region and will be rolled out to other AWS Regions in
the coming months.

“When we set out to build Amazon Redshift, we wanted to leverage the massive
scale of AWS to deliver ten times the performance at 1/10 the cost of
on-premise data warehouses in use today,” said Raju Gulabani, Vice President
of Database Services, Amazon Web Services. “With order of magnitude
improvements in price/performance, Amazon Redshift makes big data analytics
accessible to more people, allowing large organizations to analyze more of
their data and smaller ones to afford fast, scalable data warehousing
technology. We are delighted by the excitement from our preview customers as
they’ve experienced the performance improvement and lower costs that Amazon
Redshift delivers.”

Customer Success

Hundreds of customers participated in the Amazon Redshift limited preview, and
the benefits most frequently cited were significantly lower cost,
substantially improved performance, and freedom from having to manage the pain
and undifferentiated heavy lifting of operating an on premise data warehouse.

HasOffers records and reports billions of desktop and mobile interactions for
performance marketers. "Amazon Redshift introduces a major opportunity to
improve the performance of our real-time reporting, allowing us to run queries
up to 50 times faster than our current OLAP solution," said Nick Sanders, VP
of Engineering at HasOffers. "On top of that, Amazon Redshift reduces overhead
for managing our own stack and drastically simplifies our sharded schema
design through distribution and sort keys. Fundamentally, we believe the
combination of price and performance provided by Amazon Redshift will shake-up
the data warehousing world."

Photobox is one of Europe’s leading on-line photo service providers. “We
started using Amazon Redshift immediately after it was announced and we
obtained crazy performance, especially in loading data," said Maxime Mézin,
Data Scientist at Photobox. “It took just 5 minutes to load a dataset that
previously took days to extract on our side.”

Kongregate’s gaming portal provides thousands of free online and mobile games
to social gamers. “Kongregate was able to realize exponential gains in
performance by rolling one of our largest data tables off our main database
and onto the Amazon Redshift platform,” said Jim Greer, CEO & Co-Founder,
Kongregate. “Amazon Redshift has enabled us to perform traffic analysis at a
scale that was previously impossible."

Accordant Media provides over twenty billion impressions per day for digital
marketing campaigns. “After testing many relational and non-relational
database and data warehouse options, Amazon Redshift is our clear winner,"
said James Rooney, Vice President of Platforms at Accordant Media. "Accordant
requires both speed and efficiencywhen handling the massive data generated
byour advertising campaigns, and we have been tremendously pleased with the
performance, price, and ease of use of Amazon Redshift.”

Scribol recommends content to publishers based on their readers’ interests.
"Amazon Redshift enables us to rapidly analyze and identify data points across
our audience of millions of users and billions of actions,” said Tomek Klas,
CTO, Scribol. “We’ve been pleased thus far with our experience in the preview
and are very excited aboutthe performance and ability to scale of Amazon
Redshift. The fact that this comes with an attractive price tag has us sold on
the technology and makes Redshift an essential part of our technology stack."

Partner Support

In the ten weeks since Amazon Redshift was announced, AWS technology software
partners including SAP, IBM, Informatica, Tableau, Attunity, Actuate, Pentaho,
Talend, Birst, Roambi and Pervasive have joined MicroStrategy and Jaspersoft
in enabling customers to continue using the tools they do today. A growing
number of these partners’ solutions that leverage Amazon Redshift are
available from the AWS Marketplacefor 1-Click deployment with pay-as-you-go
pricing. Technology consulting companies including Capgemini, Cognizant, and
Full360 have consultants ready to help customers with their Amazon Redshift
implementations.

"Having implemented many large-scale data management solutions, we are excited
to use Amazon Redshift to deliver high performance, large scale, and extremely
low cost managed information systems to our clients,” said Karthik
Krishnamurthy, Global Head Business Intelligence and Data Warehousing for
Cognizant. “By combining Cognizant's expertise with the performance, price,
and ease of deployment and operation of Amazon Redshift, we will empower our
customers to spend more on growing their businesses and less on their IT."

"Digital marketers have seen an explosion in the amount and variety of
customer data," said StrongMail CTO Jeremy Sterns. "Working with AWS to
leverage Amazon Redshift with our next generation data model, will give
StrongMail's enterprise marketers enormous cost, performance and ease of use
advantages for executing better targeted, more effective, insight-driven
marketing campaigns. These technologies open up new possibilities that are
unavailable to those offered by legacy email service providers with siloed
databases."

About Amazon Web Services

Launched in 2006, Amazon Web Services, Inc. began exposing key infrastructure
services to businesses in the form of web services -- now widely known as
cloud computing. The ultimate benefit of cloud computing, and AWS, is the
ability to leverage a new business model and turn capital infrastructure
expenses into variable costs. Businesses no longer need to plan and procure
servers and other IT resources weeks or months in advance. Using AWS,
businesses can take advantage of Amazon's expertise and economies of scale to
access resources when their business needs them, delivering results faster and
at a lower cost. Today, Amazon Web Services provides a highly reliable,
scalable, low-cost infrastructure platform in the cloud that powers hundreds
of thousands of enterprise, government and startup customers businesses in 190
countries around the world. Amazon Web Services offers over 30 different
services, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple
Storage Service (Amazon S3) and Amazon Relational Database Service (Amazon
RDS). AWS services are available to customers from data center locations in
the U.S., Brazil, Europe, Japan, Singapore and Australia.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s Biggest
Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company,
where customers can find and discover anything they might want to buy online,
and endeavors to offer its customers the lowest possible prices. Amazon.com
and other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services, Inc. provides Amazon’s developer customers
with access to in-the-cloud infrastructure services based on Amazon’s own
back-end technology platform, which developers can use to enable virtually any
type of business. Kindle Paperwhite is the most-advanced e-reader ever
constructed with 62% more pixels and 25% increased contrast, a patented
built-in front light for reading in all lighting conditions, extra-long
battery life, and a thin and light design. The new latest generation Kindle,
the lightest and smallest Kindle, now features new, improved fonts and faster
page turns. Kindle Fire HD features a stunning custom high-definition display,
exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi
with dual-band support, dual-antennas and MIMO for faster streaming and
downloads, enough storage for HD content, and the latest generation processor
and graphics engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and comes with
a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle
Fire features a 20% faster processor, 40% faster performance, twice the
memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,
www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es and
www.amazon.com.br. As used herein, “Amazon.com,” “we,” “our” and similar terms
include Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment and data center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect Amazon.com's financial results is included in Amazon.com's
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:

Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr