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Flowers Foods Declares Dividend

                       Flowers Foods Declares Dividend

PR Newswire

THOMASVILLE, Ga., Feb. 15, 2013

THOMASVILLE, Ga., Feb. 15, 2013 /PRNewswire/ --The board of directors of
Flowers Foods (NYSE: FLO) today announced a quarterly dividend of $.16 per
share. This action renews the annual dividend rate of $.64. The dividend is
payable on March 15, 2013, to shareholders of record on March 1, 2013.

(Logo: http://photos.prnewswire.com/prnh/20080530/CLF007LOGO )

Headquartered in Thomasville, Ga., Flowers Foods, Inc. (NYSE: FLO) is one of
the largest producers of packaged bakery foods for retail and foodservice
customers in the United States with 2012 sales of $3.05 billion. Flowers
operates 44 bakeries that produce a wide range of bakery products. Among the
company's top brands are Nature's Own and Tastykake. For more information,
visit www.flowersfoods.com.

Statements contained in this press release that are not historical facts are
forward-looking statements. All forward-looking statements are subject to
risks and uncertainties that could cause actual results to differ from those
projected. Other factors that may cause actual results to differ from the
forward-looking statements contained in this release and that may affect the
company's prospects in general include, but are not limited to, (a)
competitive conditions in the baked foods industry, including promotional and
price competition, (b) changes in consumer demand for our products, (c) the
success of productivity improvements and new product introductions, (d) a
significant reduction in business with any of our major customers including a
reduction from adverse developments in any of our customer's business, (e)
fluctuations in commodity pricing, (f) our ability to fully integrate recent
acquisitions into our business, and (g) our ability to achieve cash flow from
capital expenditures and acquisitions and the availability of new acquisitions
that build shareholder value. In addition, our results may also be affected
by general factors such as economic and business conditions (including the
baked foods markets), interest and inflation rates and such other factors as
are described in the company's filings with the Securities and Exchange
Commission.

SOURCE Flowers Foods, Inc.

Website: http://www.flowersfoods.com
Contact: Media, Keith Hancock, +1-229-227-2380