SINA Corporation To Report Fourth Quarter And Fiscal Year 2012 Financial Results On February 19, 2013

   SINA Corporation To Report Fourth Quarter And Fiscal Year 2012 Financial
                         Results On February 19, 2013

PR Newswire

SHANGHAI, Feb. 15 , 2013

SHANGHAI, Feb. 15 , 2013 /PRNewswire/ --SINA Corporation (NASDAQ GS: SINA), a
leading online media company and mobile value-added service (MVAS) provider
for China and for global Chinese communities, will announce its unaudited
financial results for the fourth quarter and fiscal year 2012 after the close
of market on Tuesday February 19, 2013. Following the announcement, SINA's
management team will host a conference call from 8 p.m. –9 p.m. Eastern Time
on February 19, 2013 (or 9 a.m. –10 a.m. Beijing Time on February 20, 2013) to
present an overview of the Company's financial performance and business
operations.

A live webcast of the call will be available through the Company's corporate
website at http://corp.sina.com. Dial-in to the conference call can be
accessed as follows:

US:                       +1 646 254 3515
Hong Kong:                +852 3051 2745
Passcode for all regions: 94957366

A replay of the conference call will be available through midnight Eastern
Time, February 26, 2013. The dial-in number is +61 2 8199 0299. The pass code
for the replay is 94957366.

About SINA

We are an online media company serving China and the global Chinese
communities. Our digital media network of SINA.com (portal), SINA.cn (mobile
portal) and Weibo.com (social media) enable Internet users to access
professional media and user generated content ("UGC") in multi-media formats
from the web and mobile devices and share their interests to friends and
acquaintances.

SINA.com offers distinct and targeted professional content on each of its
region specific websites and a range of complementary offerings. SINA.cn
provides information and entertainment content from SINA portal customized for
WAP users. Based on an open platform architecture to host organically
developed and third-party applications, Weibo.com is a form of social media,
featuring microblogging services and social networking services that allow
users to connect and share information anywhere, anytime and with anyone on
our platform.

Safe Harbor Statement

This announcement contains forward-looking statements that relate to, among
other things, SINA's strategic and operational plans.SINA may also make
forward-looking statements in the Company's periodic reports to the U.S.
Securities and Exchange Commission, in its annual report to shareholders, in
its proxy statements, in its offering circulars and prospectuses, in press
releases and other written materials and in oral statements made by its
officers, directors or employees to third parties.SINA assumes no obligation
to update the forward-looking statements in this release and elsewhere.
Statements that are not historical facts, including statements about the
Company's beliefs and expectations, are forward-looking
statements.Forward-looking statements involve inherent risks and
uncertainties.A number of important factors could cause actual results to
differ materially from those contained in any forward-looking
statement.Potential risks and uncertainties include, but are not limited to,
SINA's limited operating history, the uncertain regulatory landscape in the
People's Republic of China, including how the new EIT will be implemented, the
changes by mobile operators in China to their policies for MVAS, the Company's
ability to develop and market other MVAS products, fluctuations in quarterly
operating results, the Company's reliance on online advertising sales and MVAS
for a majority of its revenues, the Company's reliance on mobile operators in
China to provide MVAS, any failure to successfully develop and introduce new
products and any failure to successfully integrate acquired businesses.
Further information regarding these and other risks is included in SINA's
Annual Report on Form 20-F for the year ended December 31, 2011 and its other
filings with the Securities and Exchange Commission.

Contact:
Cathy Peng
SINA Corporation
Phone: 8610-82628888 x 3112
Email: ir@staff.sina.com.cn

SOURCE SINA Corporation

Website: http://www.sina.com
 
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