JYSK Favours LE SAC PLUS and Quebecor Media's Printing Solutions to Support its Growth in Quebec and English Canada

JYSK Favours LE SAC PLUS and Quebecor Media's Printing Solutions to Support its 
Growth in Quebec and English Canada 
MONTREAL, QUEBEC -- (Marketwire) -- 02/15/13 -- Quebecor Media and LE
SAC PLUS are pleased to announce a new multiyear agreement to print
and distribute JYSK stores' flyers in Quebec and English Canada.
Quebecor Media will print over 4 million promotional flyers per week
for JYSK at its state-of-the-art plants located in Mirabel and
Islington. The agreement also calls for nearly 23 million flyers per
year to be distributed exclusively in LE SAC PLUS distribution bag
across Quebec. In addition, the agreement provides for extensive
distribution in English Canada in collaboration with Sun Media
newspapers. Finally, Quebecor Media will develop a Quebec-wide media
campaign for JYSK, which will be carried out with its several media
platforms: newspapers, television, magazines and Internet. This
comprehensive, integrated marketing package will support the
marketing strategy of JYSK, which has more than 2,000 stores
worldwide, including over 50 stores in Canada, and soon 8 in Quebec.  
"We were impressed by Quebecor Media's printing solutions and their
level of technological innovation in distribution," said Ludvik
Kristjansson, CEO of JYSK Canada. "Quebecor Media offered us an
integrated solution that matched our needs perfectly. We are very
enthusiastic about this new partnership."  
"Supporting the branding and growth strategies of advertisers such as
JYSK is definitely part of the added value provided by our integrated
service offering," said Pierre Karl Peladeau, President and CEO of
Quebecor Media. "We are proud to be able to offer our clients
cutting-edge printing solutions, the vast LE SAC PLUS network
covering all of Quebec, and a robust network in English Canada. All
these advantages, combined with creative multimedia solutions that
leverage the synergy between our subsidiaries, make Quebecor Media a
partner of choice for JYSK and all advertisers." 
JYSK joins the list of blue-ribbon advertisers, including Jean Coutu,
Sears Canada, Linen Chest, Centre Hi-Fi, Stereo Plus and Ashley
Furniture to name just a few, that have chosen LE SAC PLUS and
Quebecor Media's innovative solutions to promote their brand and
their products. Quebecor Media's network reaches up to 3.5 million in
Quebec alone, including up to 6.5 million Canadian households per
week, making Quebecor Media the largest distributor of flyers in
Canada. Moreover, Quebecor Media's properties (newspapers, magazines,
websites, TV channels and illico) together reach 96% of Quebec
households each week. 
About Quebecor Media  
Quebecor Media Inc. is a subsidiary of Quebecor Inc.
(TSX:QBR.A)(TSX:QBR.B), one of Canada's most important holding
company operating in the telecommunications and media businesses.
With more than 16,000 employees, Quebecor Media Inc., through its
subsidiary Videotron Ltd., is an integrated communications company
engaged in cable television, interactive multimedia development,
Internet access services, cable telephony and mobile telephony.
Through Sun Media Corporation, Quebecor Media Inc. is the largest
publisher of newspapers in Canada. It also operates Canoe.ca and its
network of English- and French-language Internet properties in
Canada. In the broadcasting sector, Quebecor Media Inc. operates,
through TVA Group Inc., the number one French-language conventional
television network in Quebec, a number of specialty channels, and,
through Sun Media Corporation, the English-language SUN News channel.
Another subsidiary of Quebecor Media Inc., Nurun Inc., is a major
interactive technologies and communications agency with offices in
Canada, the United States, Europe and Asia. Quebecor Media Inc. is
also active in magazine publishing (Publications TVA Inc.), book
publishing and distribution (Sogides Group Inc., CEC Publishing
Inc.), the production, distribution and retailing of cultural
products (Archambault Group Inc., TVA Films), video game development
(BlooBuzz Studios, L.P.), DVD, Blu-ray disc and videogame rental and
retailing (Le SuperClub Videotron ltee), the printing and
distribution of community newspapers and flyers (Quebecor Media
Printing Inc., Quebecor Media Network Inc.), news content production
and distribution (QMI Agency), multiplatform advertising solutions
(QMI Sales) and the publishing of printed and online directories,
through Quebecor MediaPages(TM) . 
About JYSK  
JYSK - Bed - Bath - Home - is a Scandinavian-based retailer with over
2,000 locations in 34 countries worldwide. The first Canadian JYSK
store opened in 1996 by Jakup Jacobsen in Port Coquitlam, British
Columbia. Currently, there are over 50 JYSK locations across Canada
from British Columbia to Nova Scotia. JYSK specializes in
Scandinavian and North American style furniture including beds,
tables, bookcases, sofas, and dining sets. Duvets and pillows are a
JYSK trademark and the company is one of the world's largest buyers
of these products, making JYSK an expert in products for a good
nights' sleep. JYSK also sells a large selection of spring and foam
mattresses that range in price to fit every budget, in addition to
bed linens, drapery, home decor and a great assortment of outdoor
products. The buying power of over 2,000 stores allows JYSK to offer
considerable cost savings to its customers, resulting in great value
for every dollar. In addition to its "brick-and-mortar" retail
stores, JYSK also ships anywhere in Canada from its Online Store
Martin Tremblay
Vice President, Public Affairs
Quebecor Media Inc.
Lynne Williams
Marketing Manager
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