Ogilvy CommonHealth Worldwide and Social@Ogilvy to Present as Part of Social Media Week

Ogilvy CommonHealth Worldwide and Social@Ogilvy to Present as Part of Social 
Media Week 
PARSIPPANY, NJ -- (Marketwire) -- 02/15/13 --  Ogilvy CommonHealth
Worldwide (ogilvychww.com), the health behavior experts of Ogilvy &
Mather, and Social@Ogilvy (social.ogilvy.com), a global,
cross-discipline team of social experts from across all of Ogilvy &
Mather's businesses, will present two healthcare panels in
conjunction with Social Media Week on Tuesday, February 19th, at 2:00
PM and 3:30 PM respectively, at Ogilvy & Mather's headquarters in New
York City.  
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY)
(wpp.com). The organization houses and maintains individual Ogilvy
CommonHealth and Ogilvy Healthworld brand identities as part of the
Ogilvy & Mather (ogilvy.com) network. 
John Nosta, EVP, Senior Strategist at Ogilvy CommonHealth Specialty
Marketing and Buddy Scalera, SVP, Interactive Content & Market
Research at Ogilvy CommonHealth will co-present the first session --
"Mocial RX: Leveraging Mobile & Social in Healthcare" with Andrea
Hackett, Account Supervisor, Digital Strategy, at Social@Ogilvy. The
panel will cover how mobile and social platforms influence behavior
changes, remove barriers and add value to connected communities. To
attend this session free of charge, visit bit.ly/mocialRX to
The second session, "Pharma & Social: Better Apart?," will be
delivered by Chris Cullmann, VP, Digital Strategy, and Scott
Friedberg, Director, Digital Strategy, both from Ogilvy CommonHealth,
along with Andrew Teie, Senior Digital Strategist at Ogilvy & Mather.
This presentation will discuss how pharma can add substantial value
to various social media forums. To register for this free panel,
visit bit.ly/SocPharma. 
OCHWW invites those unable to attend the presentations in person at
Ogilvy & Mather's headquarters in New York City to follow the action
on Twitter #SMWOgilvy or watch the discussions live at bit.ly/XCae59
and bit.ly/12Pruvg. 
Taking place twice a year, Social Media Week is a worldwide event
exploring the social, cultural and economic impact of social media.
2013's first Social Media Week is being held February 18-22 in 10
cities around the globe. For more information about Social Media
Week, please visit socialmediaweek.org. 
Ogilvy CommonHealth Worldwide is committed to creativity and
effectiveness in healthcare communications, everywhere. With 60
offices across 33 countries, the group provides marketing services
including brand identity and development, clinical trial recruitment,
digital/interactive services, direct-to-consumer, direct-to-patient,
global integration, managed care marketing, market research and
analytics, media planning and buying, medical advertising and
promotion, medical education, public affairs and relations,
relationship marketing, and strategic consulting. The network also
offers scientific communications and publications services through a
wholly owned separate legal entity. 
Social@Ogilvy is the largest social media marketing communications
network in the world. Named 2011 Global Digital/Social Consultancy of
the Year by The Holmes Report, the practice leverages social media
expertise across all Ogilvy & Mather disciplines, offering an
extensive list of services within the foundational business solutions
-- Listening and Analytics; Social Business Solutions; Social Media
Marketing and Communications; Social Shopping; Social CRM; Social
Care; and Conversation Impact(TM). 
Beth Paulino
Kerianne Slattery
Ogilvy CommonHealth Worldwide
973.352.1000 tel 
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