Reebok Launches Bold Yoga Collection

  Reebok Launches Bold Yoga Collection

Partnership with Global Yoga Expert Tara Stiles Leads the Way for Reebok Yoga

Business Wire

BOSTON -- February 15, 2013

Reebok is bending the rules and defying convention with a fresh and exciting
new take on yoga. Alongside partnering with world-renowned yoga expert Tara
Stiles, the brand is launching a new apparel collection, bringing flair to
women’s yoga for Spring Summer 2013.

Reebok Launches Yoga Collection with Tara Stiles (Photo: Business Wire)

Reebok Launches Yoga Collection with Tara Stiles (Photo: Business Wire)

Inspired by her rebellious approach to yoga, Reebok decided to work with Tara
to ensure that the yoga collection combines expertise and insight with the
brand’s rich fitness heritage. Super stylish yet implicitly functional, the
collection is designed to complement and adapt to women’s bodies during yoga

“I’m really excited about how women are going to react to the designs and
stylish silhouettes,” says Tara, “they are fun and fashionable but also
practical, super soft and comfortable. The collection adapts perfectly from
the studio and gym to the street, which is definitely what I’m all about.”

Tara worked closely with the design team, bringing her expert eye to the
process and ensuring that functionality was seamlessly combined with the
overall aesthetic. The final collection is effortlessly cool - designed to
make women feel empowered while they workout.

Using bold statement graphics and contemporary urban designs, the Reebok Yoga
collection includes; the Reebok Hoodie, a cozy cropped pullover, the Yoga
French Terry Pant, a minimalist pant designed with a French terry fabric
construction for a skinny look and the bold, chic Yoga Pocket Tank, created
with a flattering longer fit and ‘Who Made the Rules’ graphic print.

Tara continued, “For me, Reebok has always been THE women’s fitness brand. It
has such a strong, progressive and empowering attitude towards women being
active and staying healthy - it just feels like a natural fit for us both.”

The Reebok Yoga collection reinforces the sportswear brand’s dedication to
women’s fitness by focusing on the many physical and social benefits of yoga.
To further underline this commitment, Tara’s role with Reebok Yoga will evolve
in the future to extend beyond the product design process.

Barbara Ebersberger, Vice President Studio Fitness, says, “Our goal with
Reebok yoga is to encourage women’s enthusiasm for health and exercise by
getting involved with yoga - whether they are seasoned yoga practitioners or
have never tried it before. We are passionate and wholeheartedly dedicated to
women’s fitness which is why yoga is such a key part of our business. Tara’s
rebellious take on such a traditional discipline is what makes her a perfect
partner with our brand. It’s this attitude and approach that the apparel
collection draws inspiration from. She is passionate about what she does best
and we know she will bring something very special to Reebok Yoga.”


Reebok International Ltd., headquartered in Canton, MA, USA, is a leading
worldwide designer, marketer and distributor of sports, fitness and casual
footwear, apparel and equipment. An American-inspired global brand, Reebok is
a pioneer in the sporting goods industry with a rich and storied heritage in
running, training and fitness. A subsidiary of the adidas Group, Reebok
operates under multiple divisions of the Reebok brand, Reebok-CCM Hockey and
the Sports Licensed Division. For more information, visit

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Reebok International Ltd
Rekha Purwaha, 1-781-401-7906
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