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MEDL Mobile and Encyclopaedia Britannica Introduce New Feature to U.S. Presidents App to Celebrate President's Day



MEDL Mobile and Encyclopaedia Britannica Introduce New Feature to U.S.
Presidents App to Celebrate President's Day

Mobile Leaders and Top Educational Publisher Promote Children's Learning and
Add New Content to Presidential App.

FOUNTAIN VALLEY, Calif., Feb. 15, 2013 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc.
(OTCBB:MEDL), a pioneer in the creation, development, marketing and
monetization of mobile apps, and Encyclopaedia Britannica announced today an
update to their mobile app, "Britannica Kids: U.S. Presidents," to celebrate
President's Day.

The app, which launched at the start of 2012, includes games, facts and
quizzes on each president's birthday, first lady, vice president, and a number
of interesting fast facts. Now users will experience a mobilized, educational
and factual biography for all 44 U.S. presidents. Each president's biography
is chronologically listed from early life to education, to political career
and presidential term.

In addition, "Britannica Kids: U.S. Presidents" will have improved
functionality and a more compatible user interface that is optimized for
iPhone 5 and the iOS 6 operating system, allowing users to smoothly navigate
through the app. Enhanced functionality for iPad 3 is forthcoming.

"The biography feature adds more depth to the app. With a touch of the finger
kids can now learn more about each president's life," said Dave Swartz, MEDL
Mobile President and CCO. "This feature allows kids to easily explore the
forefathers of our country and the nation's chief executives of the present
day."

The app, now with newly added presidential biographies, debuts today on the
Apple App Store and will be on sale for only $0.99 this weekend in honor of
President's Day. Download for iOS here: http://bit.ly/britkids

About MEDL Mobile

The Company develops, acquires and publishes a growing library of mobile
applications which perform specific functions for the user on the Apple and
Android platforms. The Company licenses its technology and performs custom
development for key clients such as Monster.com, New York Times Company,
Teleflora, Telefonica and Medtronic, allowing the company to grow the overall
library of technology greatly extending the potential reach of the Mobile
Brain. The Company enters into partnerships to mobilize and monetize IP with
such notable names as Encyclopedia Britannica, MTV's Pauly D, Cheech & Chong,
Rampage Jackson and Marlee Matlin. The Company is establishing a business
model in which it expects to generate multiple revenue streams, including
development fees, download and in-app purchases, advertising, sponsorship and
licensing of technology. User analytics are collected by the Company's growing
Mobile Brain which processes user data in order to create better distribution
and monetization of mobile applications. The Company's Software Development
Kit (SDK) consists of a growing suite of tools which have been designed to
help developers to better market and monetize their mobile applications. For
more information about MEDL Mobile, please visit www.medlmobile.com.

About Encyclopaedia Britannica

Encyclopaedia Britannica, Inc. is a global leader in education publishing
whose products are available in many media, including online and wireless
devices. A pioneer in electronic publishing since the early 1980s, the company
markets a variety of curriculum products for online learning in schools and
libraries, , language-study resources,  e-books, encyclopedias and other
reference works, and language products through its Merriam-Webster
subsidiary.  Many of them are available at www.britannicastore.com. The
company makes its headquarters in Chicago.

Forward-Looking Statements

Certain statements contained herein constitute "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are based on current expectations, estimates
and projections about MEDL Mobile's industry, management's beliefs and certain
assumptions made by management. Readers are cautioned that any such
forward-looking statements are not guarantees of future performance and are
subject to certain risks, uncertainties and assumptions that are difficult to
predict. Because such statements involve risks and uncertainties, the actual
results and performance of the Company may differ materially from the results
expressed or implied by such forward-looking statements. Given these
uncertainties, readers are cautioned not to place undue reliance on such
forward-looking statements. Potential risks and uncertainties include but are
not limited to the ability to integrate Inedible Software apps and platform
into MEDL's product offering, the ability to procure, properly price, retain
and successfully complete projects, and changes in products and competition.
Unless otherwise required by law, the Company also disclaims any obligation to
update its view of any such risks or uncertainties or to announce publicly the
result of any revisions to the forward-looking statements made here. Readers
should review carefully reports or documents the Company files periodically
with the Securities and Exchange Commission.

For more information about MEDL Mobile, please visit
http://www.medlmobile.com.

CONTACT: Media Contact:
         DJ Swanepoel
         MEDL Mobile
         dj@medlmobile.com
         714-617-1991 ex. 4211
        
         Investor Relations Contact:
         RedChip Companies, Inc.
         Jon Cunningham
         800-733-2447, Ext. 107
         407-644-4256, Ext. 107
         info@redchip.com
         http://www.redchip.com
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