StrongMail Launches Next-Generation Cloud-Based Data Initiative Leveraging
Amazon Redshift to Break Down Marketing Barriers
Digital Marketers Can Unlock New Revenue Opportunities and Glean More
Extensive Consumer Insights With Faster Access to Broader Data at a Lower Cost
REDWOOD CITY, Calif. -- February 15, 2013
StrongMail, a leading provider of email marketing and cross-channel marketing
solutions for enterprises, today announced it will leverage Amazon Redshift,
Amazon Web Services’ fast and powerful, fully-managed, petabyte-scale data
warehouse service in the cloud. StrongMail customers will be able to use
Amazon Redshift to store and analyze vast quantities of data easily and
economically. Using StrongMail’s cutting-edge platform, marketers will have
access to all of their consumer data – driving more intelligent consumer
insights and leading to more profitable marketing campaigns.
"To stay ahead, enterprise marketers must use deep data, advanced analytics
and intelligent automation to drive better marketing," said Bill Wagner, CEO,
StrongMail. "Amazon Redshift’s cost-effective and scalable data warehouse
service in the cloud, combined with StrongMail’s innovative and intelligent
data platform, attacks one of the industry’s biggest pain points: accessing
and harnessing big data.
"By removing the constraints of other marketing solution providers, StrongMail
frees customers from limits on the amount, age and type of data required to
deliver highly targeted and relevant messaging."
According to a recent report in the Harvard Business Review, 2.5 exabytes of
data are created every day. In fact, nearly 90 percent of the data in the
world today was created in just the last two years. Enterprise marketers are
at the forefront of this trend, gathering data from all parts of the
organization in an attempt to better inform their marketing strategies and
tactics. These efforts have required huge commitments of time and resources,
from massive fixed investments in data warehousing infrastructure, to the need
for in-house specialists to standardize data and create actionable insights.
Ultimately, marketers have been constrained by how much information they could
gather, due to performance limitations inherent in previous data
infrastructures. StrongMail’s use of Amazon Redshift will address and solve
this growing problem. Now StrongMail customers will be able to store, access
and analyze as much data as they need.
"Data warehouses for large and changing datasets require significant time and
resources to administer," said Jeremy Sterns, CTO, StrongMail. "By building
upon Amazon Redshift with StrongMail’s innovative new technologies, our
customers will be able to easily garner new previously hard-to-capture
customer insights. The out-of-date architecture of other ESPs limits
marketing’s ability to access and leverage a broader set of customer data. By
removing these barriers, StrongMail helps deliver the power of big data into
the hands of enterprise marketers."
"Amazon Redshift helps customers who are facing significant challenges with
the exponential growth in available marketing data," said Terry Wise, head of
worldwide partner ecosystem, AWS. "By offering data warehousing as a service,
AWS provides an efficient and flexible architecture while managing all of the
work needed to set up, operate and scale a large data warehouse. Amazon
Redshift opens up new possibilities for cost-effectively harnessing their big
data needs. We are delighted that StrongMail is bringing these benefits to
their enterprise marketer customers."
About StrongMail Systems, Inc.
StrongMail empowers marketers to achieve their acquisition, retention and
loyalty objectives with powerful email and cross-channel marketing solutions.
With StrongMail's market-leading solutions and services, brands can quickly,
simply and effectively employ these vital communication channels to expand
both reach and revenue. StrongMail provides marketers the tools they need to
drive more value from their marketing programs: a drag-and-drop interface for
lifecycle marketing, real-time testing and optimization, dynamic reporting and
unparalleled data access. StrongMail has a proven track record helping leading
brands with sophisticated data needs boost the performance of their marketing
initiatives across email, mobile and social channels.
Learn more at www.StrongMail.com, or follow us online at
http://www.twitter.com/StrongMail or http://www.facebook.com/StrongMail.
To schedule a free demo, call (800) 971-0380 or contact us via the following
HORN on behalf of StrongMail
Brynn Moynihan, +1 646-202-9753
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