Dhingana Appoints Rohit Bhatia Chief Executive Officer

Dhingana Appoints Rohit Bhatia Chief Executive Officer 
Bhatia, Former Ericsson Exec, Brings Over 25 Years of Strong
Operational and Revenue Generation Experience to the Powerful Global
Music Streaming Platform 
PUNE, INDIA and SUNNYVALE, CA -- (Marketwire) -- 02/15/13 -- 
Dhingana, Inc. (www.dhingana.com), the leading Indian music streaming
service globally, announced today Rohit Bhatia as Chief Executive
Officer of Dhingana. The appointment of Bhatia, a highly experienced
and entrepreneurial telecom and technology executive, underscores a
continued commitment from Dhingana to drive Indian music streaming
and shape the emerging digital music and mobile industries. Bhatia
will partner with co-founders Snehal Shinde, CTO, and Swapnil Shinde,
COO and VP Products. 
Prior to leading business development for futuristic cloud computing
solutions and driving sales for innovative mobile commerce and
multimedia solutions at Ericsson, Bhatia served as the CEO of
Seamless, transforming the Swedish startup into a multinational
company with a presence in over 25 countries around the world.
Seamless.se is a mobile payments software solution provider listed on
NASDAQ OMX. He also served as the first Head of New Product
Development for Bharti Airtel in India where he developed Value Added
Services as a new engine for revenue contribution, customer retention
and brand recognition. 
Bhatia said, "Dhingana is the industry leader for Bollywood and
Indian music, which is a vital ingredient in our lives. Indian users
on average spend one month each year listening to music, which
translates to two hours per day. This audience presents an enormous
opportunity, and it will be my endeavor to delight our listeners and
steadily increase their engagement with Dhingana's multifaceted
online and mobile music platform. I look forward to closely
partnering with Snehal and Swapnil to take Dhingana to new heights." 
Dhingana co-founder and CTO Snehal Shinde said, "Rohit's extensive
understanding of sales, marketing and business development, along
with his history of leading startups to great success, makes him an
ideal fit to lead our team. We look forward to working
synergistically with Rohit to take the company to the next level." 
"The Board of Directors unanimously agreed that Rohit's extensive
experience in taking companies and technologies to market as well as
partnering with content providers, mobile operators and other
ecosystem participants, makes him the right leader for Dhingana. We
believe he will provide a thoughtful and measured voice for the
mobile and digital music industries in India," said Ashish Gupta,
Managing Director, Helion Venture Partners. 
About Dhingana 
Dhingana is the leading on-demand streaming music service for
Bollywood and Indian music fans across the globe. Launched in 2007,
Dhingana now reaches millions of users globally, providing access to
an extensive library of music in 38 languages licensed from global,
national and regional Indian brands like T-Series, Saregama, Yash
Raj, Sony Music and Universal Music. Dhingana is available on the
Web, mobile Web and as an app for iPhone, iPad, BlackBerry, Android,
Windows and Nokia devices. The company has offices in Pune, India and
Sunnyvale, California, and is backed by Helion Venture Partners,
Inventus Capital Partners and Lightspeed Venture Partners. For more
information, please visit http://www.dhingana.com. 
Mishri Bhatia
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