Love is in the Air as Iams Celebrates Valentine's Day by Kicking off a Search for Real Stories of Love

  Love is in the Air as Iams Celebrates Valentine's Day by Kicking off a
  Search for Real Stories of Love

  For the First Time Ever, Iams Will Cast the Grand Prize-Winning Family and
       Their Pet to Star in a National Ad Featuring Their Own Love Tail

Business Wire

MASON, Ohio -- February 14, 2013

Whether heartfelt, playful, touching or funny, millions of pet owners have
amazing stories (or "tails") about the unique bond they have with their dogs
and cats. Iams knows that all you need is love so its launching the Love Tails
Contest to search for real stories and the two and four-legged stars of its
next national advertisement. Starting today, through March 3 of this year,
people can visit the Iams Facebook page,, and follow the
easy steps to enter.

"Every day we are inspired by the stories we hear from our consumers about the
unconditional love they have for their pets, so now we're bringing one of them
to life through advertising," said Kristine Decker, director of marketing for
Iams. "We know that high quality pet food like Iams helps keep a dog or cat's
body as strong as their love so we’re not sure how we’ll be able to choose a
grand prize “tail” from all the submissions, but we’re very excited to see

Building off the recently launched and highly successful Keep Love Strong
advertising campaign that was inspired by stories of the unique emotional bond
people have with their pets, this contest will help find Love Tails that
feature the special connections real people share with their animals.

“The response we've received from our Keep Love Strong campaign has been
wonderful," continued Decker. "Those spots aimed to show universal accounts of
true love that any pet owner can relate to and they've really touched people's
hearts. This contest is the next chapter in the journey we're on about
celebrating the strong emotional bond between people and their cats and dogs,
and the important role Iams plays in those relationships.”

Love Tails Contest

  *Submit your story (500 character or less) and photo from Feb. 14 through
    March 3 at
  *Iams will select 10 finalists (5 dog and 5 cat) and each will win a cash
    prize and free Iams food for a year.
  *In April, Iams will ask its Facebook fans to choose their favorite Love
    Tail from the group of finalists and one grand prize winner will be

For the latest news from Iams, visit, or

About P&G Pet Care

For more than 60 years, P&G Pet Care (NYSE:PG), the maker of Iams and
Eukanuba, has enhanced the well-being of dogs and cats by providing
world-class quality foods and pet care products. To learn more about Eukanuba®
and Iams® Dog & Cat Foods or general pet care and nutrition information, call
the Iams Consumer Care Center at (800) 525-4267. You can also visit us on the
Web at or

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit for the latest news and in-depth information
about P&G and its brands.


Laura Lewis, 513-622-3229
Citizen Paine
Esther Ban, 212-613-4910
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