RealD Appoints Minard Hamilton as Executive Vice-President, Mobile and Consumer

  RealD Appoints Minard Hamilton as Executive Vice-President, Mobile and

   Digital Media Industry Veteran Brings a Strong Background in Technology
                 Licensing and Business Development to RealD

Business Wire

LOS ANGELES -- February 14, 2013

RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies, today
announced the appointment of Minard Hamilton as Executive Vice-President,
Mobile and Consumer. He assumes direct responsibility for commercializing
RealD’s visual technologies for consumer electronics applications. Hamilton
brings a wealth of experience in the digital media industry to RealD, with
particular expertise in developing new business models, technology licensing,
partnerships and business development.

Hamilton joins RealD from Six Degree Games, where he served as Chief Executive
Officer for the publisher of online and mobile games in partnership with major
sports brands including the NBA,, the NFL Players Association and

Michael V. Lewis, Chairman and Chief Executive Officer of RealD, commented,
“Minard has a proven track record for creating new revenue streams through
technology licensing and innovative partnerships. I am confident that he has
the right combination of passion, industry experience and sales leadership to
guide RealD’s future growth opportunities beyond our core cinema business.”

Previously, Hamilton played a key contributing role in the growth of JAMDAT
Mobile, where he served as Executive Vice President, Sales and Marketing with
direct responsibility for technology licensing. Hamilton created new revenue
streams by licensing JAMDAT’s mobile gaming technologies to leading
telecommunications carriers, Internet portals and handset manufacturers. These
strategic partnerships enabled the company to grow from a pre-revenue startup
when Hamilton joined the company in 2001 to its eventual sale to Electronic
Arts for $684 million in 2006. By the time of the acquisition, JAMDAT had
become the industry’s leading publisher of mobile games.

Earlier in his career, Hamilton served as Senior Vice President, ESPN
International and General Manager, International. His accomplishments
at ESPN include launching seven new television networks, supervising the
acquisition and scheduling of programming for 15 television networks, and
establishing ESPN’s Internet presence overseas by launching ESPN’s first local
websites in Latin America, Europe and Asia.

Hamilton earned an MBA from the Anderson School of Management at the
University of California, Los Angeles and an A.B. in American History from
Princeton University.

In 2005, he was named a Top 50 marketing executive by Advertising Age.

Cautionary Note on Forward-Looking Statements

This press release includes forward-looking information and statements,
including but not limited to: statements about RealD’s expectations regarding
the changes in its management team; statements concerning anticipated future
financial and operating performance; RealD’s ability to generate substantial
revenue from the licensing of RealD’s 3D technologies for use in the 3D
consumer electronics market; the progress, timing and amount of expenses
associated with RealD’s research and development activities; and market and
industry trends. These statements are based on our management’s current
expectations and beliefs, as well as a number of assumptions concerning future
events. Such forward-looking statements are subject to known and unknown
risks, uncertainties, assumptions and other important factors, many of which
are outside management’s control that could cause actual results to differ
materially from the results discussed in the forward-looking statements.
RealD’s Annual Report on Form 10-K for the twelve months ended March 23, 2012,
RealD’s Quarterly Report on Form 10-Q for the third fiscal quarter ended
December 31, 2012 and other documents filed with the SEC include a more
detailed discussion of the risks and uncertainties that may cause actual
results to differ materially from the results discussed in the forward-looking

RealD undertakes no obligation to update publicly the information contained in
this press release, or any forward-looking statements, to reflect new
information, events or circumstances after the date they were made, or to
reflect the occurrence of unanticipated events.

About RealD Inc.

RealD is a leading global licensor of 3D technologies. RealD’s extensive
intellectual property portfolio is used in applications that enable a premium
3D viewing experience in the theater, the home and elsewhere. RealD licenses
its RealD Cinema Systems to motion picture exhibitors that show 3D motion
pictures and alternative 3D content. RealD also provides its RealD Display,
active and passive eyewear, and RealD Format technologies to consumer
electronics manufacturers and content producers and distributors to enable the
delivery and viewing of 3D content. RealD’s cutting-edge technologies have
been used for applications such as piloting the Mars Rover.

RealD was founded in 2003 and has offices in Beverly Hills, California;
Boulder, Colorado; London, United Kingdom; Moscow, Russia; Shanghai, China;
Hong Kong; and Tokyo, Japan. For more information, please visit our website at

© 2013 RealD Inc. All Rights Reserved.


RealD Inc.
Media Contact:
Rick Heineman, 310-385-4020
Investor Contact:
Erik Randerson, CFA, 424-702-4317
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