Rich Gorman Heralds Bing as Most Innovative Search Engine
Bill Gates Recently Made Headlines for His Own Comments About the
Bing Search Engine -- and Now, Rich Gorman Is Following Suit
NEW YORK, NY -- (Marketwire) -- 02/14/13 -- According to search
engine expert and online marketing enthusiast Rich Gorman, Bing is
once again making headlines -- and, perhaps unsurprisingly, Bill
Gates is the man responsible. According to a report filed by Search
Engine Land, Gates recently drew the attention of search zealots when
he made some positive comments about Bing, even heralding it as a
superior product to Google. Though Gates' critical role with
Microsoft may seem to render his remarks a non-story, the truth is
that Gates has not worked full-time for Microsoft in four years. His
time is largely spent working with his Bill and Melinda Gates
Foundation, and his recent pro-Bing comments mark a rare foray into
search engine politics. Gates' remarks have caught the attention of
Gorman, who has weighed in with a press statement of his own.
"The story here is not that Bill Gates said something positive about
Bing -- because, of course, when is Bill Gates ever going to say
anything negative about Microsoft?" asks Gorman in his press
statement. "The real story is that, in many respects, G
ates is right:
Bing is a better product, and more people would recognize it were it
not for the long-standing ubiquity of the Google brand."
The comment from Gates came during an "Ask Me Anything" session at
Reddit. One site user sarcastically inquired as to whether Gates
actually used Bing over Google -- prompting an earnest and
straightforward answer from the Microsoft founder, who declared that
Bing is "seriously... the better product at this point." Gates went
on to encourage his interlocutor to "take the challenge," undoubtedly
a reference to the ongoing Bing it On campaign.
Gorman puts this into context. "For months now, Bing has been running
its brilliant Bing it On challenge, which is sort of the search
engine equivalent of a blind taste test," he says. "Many users have
taken the challenge and found that they actually prefer the results
delivered by Bing."
Indeed, Bing itself claims that a third of all Google users who have
taken the Bing it On challenge have opted to begin using Bing with
greater frequency. According to Gorman, weighing the pros of one
search engine over another, simply in terms of search results, is
tricky business. "Most of today's online users are sufficiently
search engine savvy that they are going to be able to find the
information they need on either search engine -- and frankly, the
algorithms are similar enough that any attempt to compare, except on
, would probably prove fruitless."
Gorman goes on to say that, despite this caveat, he agrees with
Gates' assessment. "We have all known Google as the #1 search engine,
for so long now, that to suggest it might be subservient to Bing
seems like blasphemy," he remarks. "The truth is that Bing is the
better product, and certainly the more innovative technology."
Gorman says that a big part of what makes Bing superior is its social
media integration. "Bing has succeeded where Google, even with its
Google+ features, has come up a little bit short -- and that is in
providing users with a personalized, socially-informed set of search
results that are accessible to everyone," he affirms. Gorman points
to Bing's "Social Sidebar" and its integrative use of Facebook and
Twitter data as two of the search engine's major selling points.
Gorman continues by noting that Bing has also bested Google in
bringing its various search features to mobile and tablet users. "The
bottom line is that Google will probably always be the dominant
search engine, because it is the default option on so many devices,
and because the term 'Google' has effectively become shorthand for
'online search,'" Gorman concludes. "Bing offers the superior user
experience, though -- something that more and more search engine
users are coming to realize."
Rich Gorman is a leader in the digital marketing sphere, and is known
for his groundbreaking work in direct response marketing -- work that
is on display at his popular Direct Response marketing blog. At the
blog, Gorman gives away thousands of dollars in trade secrets and
insider information, day in and day out. Moreover, he is a technology
pundit and a social media enthusiast. Gorman frequently opines and
makes predictions on matters related to social networking, search
engines, online commerce, and more.
PR Management, Inc.
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