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NYSE Technologies and SMA Announce Agreement to Distribute Social Media Analysis Data via SFTI



  NYSE Technologies and SMA Announce Agreement to Distribute Social Media
  Analysis Data via SFTI

- First social media sentiment tool distributed over a high-performance global
network

Business Wire

NEW YORK -- February 14, 2013

NYSE Technologies, the commercial technology division of NYSE Euronext, and
Social Market Analytics (SMA) today announced an agreement to distribute
sentiment statistics from SMA’s patent-pending social media monitoring engine
through NYSE Technologies SFTI Network, and its normalized market data
service, SuperFeed.^1 Social media has become a crucial source of information
for the financial services community, in addition to corporate analytics
groups in the non-financial sector. The SMA Sentiment Signature Feed will
offer customers a first-of-a-kind tool for including social media sentiment in
their market analysis and decision-making processes.

As part of the agreement, NYSE Technologies’ subscribing customers can access
data from SMA’s social media monitoring engine. SMA’s engine extracts,
evaluates and calculates data in real-time to attempt to generate directional
and volatility indications on individual stocks, ETFs, sectors, and indices by
measuring the level and quality of social media interactions on social media
sources relative to historical levels. SMA’s engine seeks to create a social
media signature, consisting of seven statistical indicators: S-Score, S-Mean,
S-Delta, S-Volatility, S-Buzz, and S-Dispersion, which may allow customers to
track relative sentiment, in addition to volume, change, and dispersion of
social media commentary.

“Everyone is monitoring what is being said on Twitter now. SMA offers firms
the right tool for the job with data that consists of clear, quantified,
actionable intelligence on social media sentiment,” said Tom Watson, Vice
President, Global Market Data, NYSE Technologies. “We believe this will change
the way the financial sector thinks about social media. For the first time,
trading firms, brokers, asset managers, and non-financials in every sector
will have a measurable way to track the sentiment of the social media stream
of consciousness.”

“Social Media is already a large but still rapidly growing means of
communication and efficient global interaction. Many of these conversations
discuss companies, stocks and market activity, but until now there hasn’t been
a way to collect and quantify this data,” said Joe Gits, CEO of SMA. “Our
process is unique in this emerging field both in its approach to filtering
social media data and in the analytical methodology used to develop our
proprietary metrics. We are excited to be working with NYSE Technologies to
offer this service to a wide range of clients delivered quickly and
cost-effectively over the SFTI network.”

Through this agreement, NYSE Technologies will become the exclusive reseller
for the SMA Sentiment Signature Feed in the first quarter of 2013.

About Social Market Analytics

Social Market Analytics quantifies social media data for traders, portfolio
managers, hedge funds and risk managers using patent pending technology to
detect abnormally positive or negative changes in investor sentiment. SMA
produces a family of quantitative metrics, called S-Factors™, designed to
capture the signature of financial market sentiment. SMA applies these metrics
to data captured from social media sources to estimate sentiment for indices,
sectors, and individual securities. A time series of these measurements is
produced daily and on intraday time scales. For more information, including a
User Guide to S-Factors™, please visit www.socialmarketanalytics.com.

About NYSE Technologies

A division of NYSE Euronext (NYX), NYSE Technologies provides broadly
accessible, comprehensive connectivity and transaction capabilities, data and
infrastructure services, and managed solutions for a range of customers
requiring next-generation performance and expertise for mission critical and
value-added trading services. NYSE Technologies offers a diverse array of
products, services and solutions to: the Buy Side, including order routing,
liquidity discovery and access to a community of over 630 Broker-Dealers and
execution destinations globally; the Sell Side, including high performance,
end-to-end messaging software and innovative market data products delivered on
the world's largest, most reliable financial transaction network; and Market
Venues and Exchanges, including multi-asset exchange platform services,
managed services and expert consultancy. With offices across the U.S., Europe,
and Asia, NYSE Technologies offers advanced integrated solutions for the
global capital markets community, earning the ability to power trading
operations for many of the world's best financial institutions and exchanges.
For additional information visit: nyse.com/technologies.

nyx.com

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Disclaimer and Cautionary Note Regarding Forward-Looking Statements

This press release may contain forward-looking statements, including
forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements include, but
are not limited to, statements concerning NYSE Euronext's plans, objectives,
expectations and intentions and other statements that are not historical or
current facts. Forward-looking statements are based on NYSE Euronext's current
expectations and involve risks and uncertainties that could cause actual
results to differ materially from those expressed or implied in such
forward-looking statements. Factors that could cause NYSE Euronext's results
to differ materially from current expectations include, but are not limited
to: NYSE Euronext's ability to implement its strategic initiatives, economic,
political and market conditions and fluctuations, government and industry
regulation, interest rate risk and U.S. and global competition, and other
factors detailed in NYSE Euronext's 2011 Annual Report on Form 10-K and other
periodic reports filed with the U.S. Securities and Exchange Commission or the
French Autorité des Marchés Financiers. In addition, these statements are
based on a number of assumptions that are subject to change. Accordingly,
actual results may be materially higher or lower than those projected. The
inclusion of such projections herein should not be regarded as a
representation by NYSE Euronext that the projections will prove to be correct.
This press release speaks only as of this date. NYSE Euronext disclaims any
duty to update the information herein.

^1 SuperFeed: SuperFeed provides customers with broad access to data from over
100 major US, European and Asian markets in a single normalized format. This
hosted data vendor service combines the simplicity and cost efficiency of a
consolidated feed with the high performance capabilities of a direct feed.

Contact:

NYSE Euronext
Paola Hernandez, 212-656-2420
phernandez@nyx.com
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