LoJack Executives Share Corporate Vision For Automotive Dealerships At NADA Convention & Expo

 LoJack Executives Share Corporate Vision For Automotive Dealerships At NADA
                              Convention & Expo

Highlight Plans for LoJack Dealers and Partners, Detail Company's Roadmap

PR Newswire

CANTON, Mass., Feb. 14, 2013

CANTON, Mass., Feb. 14, 2013 /PRNewswire/ -- At last week's NADA Convention &
Expo, LoJack Corporation (NASDAQ: LOJN) shared details associated with how it
is continuing to invest in and expand the ways it will work with its
dealership network in 2013 and beyond. Randy L. Ortiz, President and CEO of
LoJack Corporation, took over the helm just over one year ago and has
significantly increased the focus and investment in its dealer channel and new
product development efforts.

(Logo: http://photos.prnewswire.com/prnh/20080512/NEM054LOGO)

"Before joining LoJack, I spent over 30 years in the automotive industry and
much of that time involved working directly with dealers," said Ortiz. "I've
spent an extensive amount of my time at LoJack working with our dealer
partners to develop a new platform that will consistently deliver incremental
PVR for our dealers and drive consumer demand for LoJack products and

"Our dealer partners have told us they want process consistency and
repeatability, strong partner-led training and support, and consumer demand
generation built for products and services that deliver a true value to the
consumer. We've responded by redesigning our dealer and consumer experiences
focusing on three components:

  oDemand Generation: New point-of-sale approach that complements the vehicle
    sales process and is measured and evolved regularly for maximum impact –
    on the lot, in the showroom and beyond.
  oRefined Process: A consistent, scalable, measurable and adaptable business
    process that 'plugs in' to any dealer to support the sale, registration,
    billing and incentives of LoJack products and services.
  oActionable Insights: Regular, custom reporting to help uncover trends and
    improve sales over time.

In addition to our new service platform, we have been focused on building a
product pipeline that plugs-in to this platform. Last month, we announced the
first step in this effort by entering into a strategic alliance with TomTom,
Inc., the world's leading supplier of location and navigation products and

About LoJack Corporation
LoJack Corporation, the company that has helped more than nine million people
protect their vehicles in the event of theft over the past 25+ years, today
provides safety, security and protection for an ever-growing range of valuable
assets and people. Leveraging its core strengths, including its well-known
brand, direct integration with law enforcement and dealer distribution
network, LoJack Corporation is expanding into new areas across the continuum
from theft deterrence to recovery. The Company is focusing on creating a new
level of value for its dealer, customer and investor communities by delivering
innovative offerings, multiple technologies in expanding geographies.

Safe Harbor Regarding Forward Looking Statements
From time to time, information provided by LoJack or statements made by its
employees may contain "forward-looking" statements within the meaning of the
Private Securities Litigation Reform Act of 1995. Any statements in this news
release that are not statements of historical fact are forward-looking
statements. You can identify these statements by use of the words "assumes,"
"believes," "estimates," "expects," "will," "intends," "plans," "projects" and
similar expressions that do not relate to historical matters. Such
forward-looking statements are based on a number of assumptions and involve a
number of risks and uncertainties that could cause actual results to differ
materially, including risks associated with the continued and future
acceptance of LoJack's products and services, competition, LoJack's
relationships with dealers, licensees and agents, LoJack's ability to respond
to technological change to meet evolving customer needs, achieving the
expected benefits from LoJack's strategic alliance with TomTom, and changes in
general economic or geopolitical conditions and conditions in the automotive
retail market. For a further discussion of these and other significant factors
to consider in connection with forward-looking statements concerning LoJack,
reference is made to LoJack's Annual Report on Form 10-K for the year ended
December 31, 2011 and LoJack's other filings with the Securities and Exchange
Commission. Readers should not place undue reliance on any forward-looking
statements, which only speak as of the date made. Except as required by law,
LoJack undertakes no obligation to update any forward-looking statements.

Jeremy Warnick      Matt Landry           Maria Brown
LoJack Corporation  Matter Communications Matter Communications
617-640-6601        (978) 499-9250        (978) 499-9250
jwarnick@lojack.com lojack@matternow.com  lojack@matternow.com

SOURCE LoJack Corporation

Website: http://www.lojack.com
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