Sightline Launches Innovative New Colusa Casino Prepaid Card Program
Loyalty Card Plus™ is a unique prepaid card experience for Colusa Casino with
powerful tools to enhance and improve their customers’ gaming and
LAS VEGAS -- February 14, 2013
Sightline Interactive, a wholly owned subsidiary of Sightline Payments®
(Sightline), an innovative payments company to the land-based and online
gaming industry, along with its partner Vantiv, Inc. (NYSE: VNTV), today
announced it has entered into an agreement with Colusa Casino (Colusa), a
leading provider of gaming and entertainment in Northern California.
Loyalty Card Plus is a uniquely innovative general purpose reloadable prepaid
card program specifically designed for Colusa Casino. Colusa’s new customized
prepaid program works in conjunction with their “Colusa Rewards” loyalty
program, creating a safe, secure, and responsible way to enhance their
patrons’ gaming entertainment both on and off Colusa’s property. Learn more
about the fully customized Colusa prepaid card at the My Card Place website.
Over the next several weeks, Colusa will launch its new prepaid card program
by sending its best customers their own personalized Colusa Prepaid card. As a
valuable Colusa customer, they will receive $50-$100 in free play on their
loyalty account simply by activating and using their new card, and will pay no
transaction fees for cash withdrawals or gaming transactions done on property.
For gaming purposes, Colusa cardholders can transfer funds, in real-time,
utilizing Sightline’s proprietary closed-loop SPAN™ network, to and from Brick
& Mortar and Interactive (iGaming) Wagering Accounts for use at the cashier
cage, table games, social gaming sites and iGaming sites*. Using the open-loop
general purpose reloadable prepaid card, which runs on the Discover network,
cardholders can make cash withdrawals (including ATM) or purchases within or
outside the Colusa property for travel, dining, hotel and more at locations
everywhere Discover cards are accepted.
Colusa cardholders can prefund their accounts online, through their mobile
phone or load funds at the casino with cash, jackpot payouts, check cashing
and numerous other ways, including chip redemption.
"We are always looking for unique ways to reward our most valuable customers
and grow our bottom line - we believe our new prepaid card program
differentiates us from any other casino loyalty program, adds to our reward
capabilities and extends our brand recognition,” said Victor Fernandez,
General Manager of Colusa Casino.
“Our prepaid card program is a powerful way new way for Colusa to reward its
customers and experience a casino world beyond cash, and we are excited that
Colusa has embraced what we believe is a game changing payment technology,”
said Kirk Sanford, Sightline Payments Founder and CEO.
*Jurisdictional restrictions may apply.
About Sightline Payments, LLC
Sightline provides differentiated turnkey and licensed payment solutions
tailored to enable casinos, banks and other third party providers to
capitalize on the brick and mortar, mobile, online and cashless-gaming related
payment growth opportunities. Sightline Payments is headquartered in Las
Vegas, Nevada. For more information, please visit our website at
www.sightlinepayments.com or contact Omer Sattar, EVP Prepaid Solutions, at
About Vantiv, Inc.
Vantiv, Inc. (NYSE: VNTV) is a leading, integrated payment processor
differentiated by a single, proprietary technology platform. Vantiv offers a
comprehensive suite of traditional and innovative payment processing and
technology solutions to merchants and financial institutions of all sizes in
the U.S., enabling them to address their payment processing needs through a
single provider. We build strong relationships with our customers, helping
them become more efficient, more secure and more successful. Vantiv is the
third largest merchant acquirer and the largest PIN debit acquirer based on
number of transactions in the U.S. The company's growth strategy includes
expanding further into high growth payment segments, such as prepaid,
eCommerce, mobile and information solutions, and attractive industry
verticals, such as business-to-business, government, healthcare and education.
For more information, visit www.vantiv.com.
About Colusa Casino
As you walk through Colusa Casino Resort, you instantly feel the buzz and
excitement of winners celebrating. The friendly, welcoming atmosphere offers
1,273 of the newest slot machines, 12 action-packed table and poker games, and
high stakes bingo to choose from. Colusa Casino Resort is owned and operated
by the Cachil Dehe Band of Wintun Indians. For more information, please visit
their website: http://www.colusacasino.com.
Omer Sattar, 702-851-4747
EVP Prepaid Solutions
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