MIPIM: A Window On Tomorrow's Cityscapes

                   MIPIM: A Window On Tomorrow's Cityscapes

PR Newswire

PARIS, Feb. 14, 2013

PARIS, Feb. 14,2013 /PRNewswire/ --Tomorrow's urban landscape will be on
show at MIPIM with the presentation of hundreds of ambitious real-estate
projects from around the world in an exhibition covering 20,000 m^2.

Organised by Reed MIDEM, a subsidiary of Reed Exhibitions, MIPIM will be held
in Cannes from 12 to 15 March 2013.

"As well as being the key rendezvous for investors, MIPIM also offers an
opportunity to survey the wealth and diversity of tomorrow's architectural
ambitions. Architects are outperforming each other in designing agreeable
places to live: the well-being of occupants is now paramount in any building
project. Tomorrow's urban landscapes harmoniously interlace aesthetics,
innovation and practicality in a creative collaboration between architects,
engineers, city authorities and end users," comments the German architect
Jurgen Mayer H, winner of Mies van der Rohe Award Emerging Architect Special
Mention 2003 and founder of his architecture firm Jurgen Mayer H.

Click here to download the presentations of a selection of real estate
projects to be exhibited at MIPIM for the first time. They include:

Istanbloom, Turkey

Istanbloom is located right in the centre of the Istanbul's business district.
The tower's iconic shape has been designed to reflect the historical and
cultural diversity of Istanbul and is set to become the new symbol of the
city. The 46 floors will house luxury residences, offices, shops, restaurants,
a sports room, courtyard gardens, terraces, and an outdoor swimming pool. The
tower is surrounded by 5,200 m^2 of green areas, providing a serene and
healthy environment away from the city's confusion. Istanbloom will also be
served by a road network and public transport. The project complies with LEED
Gold certification requirements.


Designed by Kohn Pedersen Fox Associates (KPF) in association with Samoo
Associate Architect, this skyscraper will rise above the new urban centre of
Seoul in South Korea. The goal of YIBD is to create a new symbol for the 21st
Century city; a new urban centre in Seoul for international business, living,
entertainment and shopping. YIBD has been designed to maximize the site
potential and taking advantage of connections made to its urban and natural
assets. The master plan, created by the Daniel Libeskind Studio, is a dynamic
urban environment containing contributions from 19 different architects
practising in diverse locations around the globe. The 385-metre building will
include a five-star hotel and high-end residences, which have been designed to
make the most of natural light, and the breath-taking views while preserving
maximum privacy. The body of tower will be split into three asymmetrically
wings with floors that gradually step inwards to create rooftop gardens for
the apartment and five-star hotel housed inside.The residential club amenity
highlights a cantilevered swimmingpool that will be located on the roof of
one these wings. Each wing is carefully oriented to increase view to the River
Han to the south, to Yongsan Park to the east and to the Nam-San historic
district to the north. The tower aims to intensify the social aspect of the
street through a distinct urban landscape and diverse programme at the lower
level of the building such as a casino, shops, spa and other amenities. Block
H is scheduled for completionin2016.

Mebe One Khimki Plaza, Russian Federation

Mebe One Khimki Plaza is a new 19-storey business centre in Khimki, Moscow
Region, located a few minutes from Sheremetyevo International Airport (7km)
and the city centre of Moscow (20km). Designed by the British architects John
McAslan + Partners, the 84m-high angular building creates a new visual
landmark along Leningradskoye highway. The project will provide 26,415 m² of
Class A office space, with premium facilities including a cafe and restaurant,
a high-tech fitness centre and a free shuttle bus service to the nearest metro
stations. This LEED 'Gold' certified building is designed to international
commercial specifications and will set new standards in sustainable design in
Russia. Mebe One Khimki Plaza is scheduled to open in February 2014, becoming
home to leading blue-chip organisations.

Copenhagen Port Company House, Denmark

The Copenhagen Port Company House, located in a part of the Copenhagen Harbour
called 'Nordhavnen,' will be transformed from an old and dilapidated free port
to an intimate and sustainable city area. The two former cement silos will be
converted into an office building developed by NCC Property Development. The
offices will be fitted on the outside of those silos from a level of 24 metres
above quay level, corresponding to the level of a traditional sixth floor.
They will overlook the roof tops of the neighbouring buildings and have a
360-degree view of Copenhagen and the harbour. Copenhagen Port Company House
comprises 13,000 m^2 office spaces and the top floor offers an equipped
canteen, conference and meeting rooms as well as access to a roof terrace. It
will be constructed as a Green Building according to EU standards and is also
designed to be BREEAM Very Good certified. The building will be ready for
occupancy in July 2014.

To download pictures of projects in high definition, click here.

For editors:

Founded in 1963, Reed MIDEM is a leading organiser of professional,
international tradeshows. Reed MIDEM events have established themselves as key
dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and
MIPJUNIOR for the television and digital content industries, MIDEM for music
professionals, MIPIM, MIPIM Asiaand MAPIC for the property and retail real
estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world's leading events
organizerwith over 500 events in 39 countries. In 2011 Reed brought together
six million active event participants from around the world generating
billions of dollars in business. Today Reed events are held throughout the
Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33
fully staffed offices.Reed Exhibitions serves 44 industry sectors with trade
and consumer events and is part of the Reed Elsevier Group plc, a
world-leading publisher and information provider and a FTSE 100



Website: http://www.mipim.com
Contact: My-Lan CAO, Press Director, +33 (0)1 79 71 95 44,
mylan.cao@reedmidem.com, or Marion CAILLOL, Press Officer, +33 (0) 1 79 71 95
43, marion.caillol@reedmidem.com
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