Crain’s Chicago Business Launches iPad® App Built in Partnership with Redpoint Technologies

  Crain’s Chicago Business Launches iPad® App Built in Partnership with
  Redpoint Technologies

New Crain’s Chicago Business app delivers continuously refreshed content with
                          full offline functionality

Business Wire

CHICAGO -- February 14, 2013

Crain’s Chicago  Business and Redpoint Technologies have launched a new
Crain’s app for iPad, the first iPad app for the brand atop a new unified
publishing platform. Developed in partnership with Redpoint Technologies and
the interactive digital team at Crain’s, the powerful new app touts complete
content from Crain’s Chicago Business’ weekly print edition and breaking news
from its website. The Crain’s Chicago Newsstand app can be downloaded from the
App Store.^SM

“We knew we wanted an iPad app that reflected the Crain’s brand: exceptional
quality, rich content delivered in a targeted, useful format that is
forward-thinking and modern,” said David Snyder, Publisher, Crain’s Chicago
Business. “We selected Redpoint as our partner because of its deep roots in
enterprise application development, user experience and mobile technology. We
knew the Redpoint team would work exceptionally well with our digital staff
and help bring our vision to life.”

Redpoint designed the Crain’s Chicago Business app to capitalize on the
interactive capabilities of the iPad and engage readers in a meaningful way:

  *Automatic overnight updates deliver fresh content each morning
  *Full offline functionality lets readers access Crain’s news anytime,
  *Breaking news is refreshed hourly and continuously updated
  *Extensive multimedia content includes galleries, slideshows, and video
  *Readers can browse according to their preference by scanning headlines or
    reading full articles
  *Navigation between publication sections is fast and easy
  *Unique page-flipping technique allows users to browse page–by-page
  *Crain’s famous business lists are specially formatted for tablet
  *Portrait and landscape orientation modes accommodate user preferences
  *The app integrates with all of Crain’s advertising partners so ads have
    full functionality
  *Non-subscribers can sample free content upon download, then purchase a
    subscription via the App Store or at
  *Existing Crain’s subscribers can register to unlock full access to content

“As we built out the Crain’s app, we wanted to ensure users would have full
and seamless access to the latest, most relevant content Crain’s Chicago
Business is publishing,” said Rob Wenc, Principal at Redpoint Technologies.
“We incorporated cutting-edge functionality into the app’s core architecture,
synchronization engine, navigation, and user experience to make this one of
our most innovative apps yet. We also ensured that publishing to the iPad
didn’t burden Crain’s already busy editorial staff, so we integrated this
solution very closely with Crain’s existing content management system and

The Redpoint team followed agile software development principles to deliver
early iterations of working software to Crain’s within weeks of the project
launch. Redpoint and Crain’s then worked in close collaboration to build out
the app’s features and functions.

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About Redpoint Technologies

Founded in 1999 with offices in Chicago, Milwaukee and Indianapolis, Redpoint
solves complex business problems using proven, leading-edge technologies and
agile best practices. With deep roots in enterprise development platforms like
Java and .NET, Redpoint has, in recent years, become one of Chicagoland's
premier Ruby on Rails and mobile application development firms. For more
information, visit

About Crain’s Chicago Business

Crain’s is the professional power source for news and information about doing
business in Chicago. With a readership over 236,000, more than 1 million
unique site visitors per month and nearly 70% of print subscribers in top
management, Crain’s award-winning journalism delivers. Through print, digital,
video, mobile and events, Crain’s has been raising tax brackets since 1978.

Apple and iPad are trademarks of Apple Inc., registered in the U.S. and other
countries. App Store is a service mark of Apple Inc.


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