Travel Freedom Awaits with the new American Express AIR MILES Reserve Credit Card

Travel Freedom Awaits with the new American Express AIR MILES Reserve Credit 
Unique card delivers premium travel experience and exclusive benefits. 
TORONTO, Feb. 14, 2013 /CNW/ - Today, American Express Canada and the AIR 
MILES®* Reward Program are taking travellers and avid AIR MILES Collectors on 
a first-class journey with the launch of the new American Express AIR MILES 
Reserve Credit Card. This premium travel AIR MILES Credit Carddelivers the 
finer things in life, like more luxurious travel experiences and exclusive 
Reserve Cardmember concierge services that will transform your next trip into 
an unforgettable journey. 
"For the avid reward mile Collector and refined traveller, the American 
Express AIR MILES Reserve Credit Card puts the focus on premium travel and 
service experiences," says Tracy Hendricks, Vice President, New Business 
Development and Rewards, American Express Canada. "Whether travelling for 
business or pleasure, Cardmembers can indulge in more exclusive benefits - 
making their time away feel extra special." 
The American Express AIR MILES Reserve Credit Card breaks through barriers 
often associated with travel rewards programs with the introduction of AIR 
MILES FlexFly(TM*), the first service of its kind available through the AIR 
MILES Reward Program. Through this unique offering, Reserve Cardmembers can 
travel in both economy and business class with no blackout dates, use reward 
miles to cover taxes and fees on flight redemptions, and are given access to 
additional airlines, destinations and departure times not available within the 
current AIR MILES program, exclusively to Reserve Cardmembers. 
"We are thrilled to be launching this elite travel experience based credit 
card with American Express," said Andy Wright, president, AIR MILES Reward 
Program. "This is the first credit card of its kind for the AIR MILES program, 
and one that aims to provide our valued Collectors with superior service and 
travel offerings. Our avid Collectors are looking for that personalized 
concierge and travel experience that only American Express and AIR MILES, 
Canada's premier coalition loyalty program, can offer." 
The American Express AIR MILES Reserve Credit Card isn't just about earning 
and redeeming reward miles, but about enhancing the overall travel experience, 
from booking to destination. Reserve Cardmembers receive a full suite of 
benefits set to deliver a premium travel experience, including: 

    --  Exclusive AIR MILES FlexFly Redemptions - you can access
        additional airlines and destinations, departure times, and
        economy, business and first class seats on flights not
        available within the AIR MILES flight program
    --  1 annual Companion Flight for a round-trip economy flight (to a
        maximum of 1,450 reward miles)  for your companion to travel
        with you on the same itinerary through the Exclusive Companion
        Flight Benefit
    --  Exclusive access to an AIR MILES Concierge Service, offering
        personalized travel planning
    --  Priority Pass worldwide lounge access - 4 Lounge Passes per
        year to more than 600 participating airport lounges around the
    --  Access to the Toronto Pearson Priority Security Lanes in
        Terminal 1 and Terminal 3
    --  Access to Priority Limo and Taxi Lanes at Toronto Pearson
    --  The exclusive choice to redeem AIR MILES to cover taxes and
        fees on flight redemptions
    --  Access to available Business Class seats for flight redemptions
    --  Waived AIR MILES Flight Administration Fee
    --  Comprehensive travel insurance and retail coverage

"Putting the American Express premium touch on the traditional AIR MILES 
flight rewards program only improves an already great offering," said Norman 
Howe, President and CEO of Butterfield & Robinson. "I love this Card as it 
offers both exclusive travel experiences and personalized concierge service; 
two qualities at the heart of luxury travel."

The American Express AIR MILES Reserve Credit Card offers the same high 
quality level of customer care you've come to expect with American Express' 
Card offerings. Services include access to agents 24/7, a one-call resolution 
promise, and worldwide service for the avid traveller. The American Express 
AIR MILES Reserve Credit Card also offers access to the AIR MILES Concierge 
team, who can offer you personalized travel planning and allow you to take 
advantage of AIR MILES FlexFly Redemptions and the Exclusive Companion Flight 

With the flexibility to earn AIR MILES reward miles on everyday eligible 
purchases, American Express AIR MILES Reserve Credit Cardmembers can earn 1 
reward mile for every $10 in Card purchases at AIR MILES Sponsors, 1 reward 
mile for every $10 in Card purchases at other eligible grocery stores, gas 
stations, and drugstores in Canada, and 1 reward mile for every $15 in Card 
purchases everywhere else the Card is used. From your daily latte and parking, 
to monthly bill payments and bigger expenses like travel and entertainment, 
everyday spend can add up to more reward miles and the chance to redeem for an 
amazing travel adventure.

Cardmembers also have access to entertainment offerings through American 
Express Front Of The Line® and as an AIR MILES Collector, have access to the 
AIR MILES Experiences offered by the Air Miles Program, as well as the AIR 
MILES( )Reward Program's more than 1,200 rewards to choose from - everything 
from movie tickets to electronics, travel and more.

The American Express AIR MILES Reserve Credit Card is available now for an 
annual fee of $299. For more information, or to apply, please visit or call 1-888-261-2639 (AMEX)

About American Express Canada
American Express in Canada operates as Amex Bank of Canada and Amex Canada 
Inc. Both are wholly owned subsidiaries of the New York based American Express 
Travel Related Services Company, Inc., the largest operating unit of the 
American Express Company. Amex Bank of Canada is the issuer of American 
Express charge and credit cards, with outstanding products like the American 
Express® Gold Rewards Card, and the American Express® AIR MILES® Platinum 
Card. Amex Canada Inc. operates the Corporate Travel and Travellers Cheques 
divisions in Canada. American Express opened its first offices in Toronto and 
Hamilton in 1853 and now employs 3,700 Canadians coast-to-coast. For more 
information, visit

About the AIR MILES Reward Program 
Founded in 1992, the AIR MILES Reward Program is Canada's premier coalition 
loyalty program with more than 10 million active Collector accounts, 
representing approximately two-thirds of all Canadian households. The AIR 
MILES Reward Program allows Collectors to earn reward miles simply by doing 
their everyday shopping at more than 220 leading brand-name Sponsors, 
representing thousands of retail and service locations across Canada and 
leading global brands online. The AIR MILES Reward Program also allows 
Collectors to indulge in more than 1200 leisure, entertainment, merchandise, 
travel and a range of accredited, environmentally-friendly lifestyle rewards. 
With AIR MILES Cash, Collectors can also have the flexibility to instantly 
redeem their AIR MILES reward miles in-store towards many every day and high 
value purchases like gas, grocery, drug store items and home improvement 
purchases at participating Sponsors.

®, TM : Used by Amex Bank of Canada under license from American Express.

®*, TM*: Trademark of AIR MILES®* International Trading B.V. Used under 
license by LoyaltyOne, Inc. and Amex Bank of Canada.

Stuart Terry, on behalf of American Express Canada, (416) 

Amanda Frehr-Smith, on behalf of American Express Canada, (905) 474  

Nicole Rogers, on behalf of the AIR MILES Reward Program, (416) 

Image with caption: "Howard Grosfield, president and CEO of American Express 
Canada and Bryan Pearson, president and CEO of LoyaltyOne launch the new 
American Express AIR MILES Reserve Card (CNW Group/American Express)". Image 
available at:

SOURCE: American Express

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CO: American Express
ST: Ontario

-0- Feb/14/2013 13:43 GMT

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