Walmart Canada Releases Valentine's Day Survey for 2013

    --  Survey shows average Valentine's Day shopper plans on spending
    --  Half of Valentine's Day shoppers intend to buy candy and sweets
    --  On average Canadians save more than 15 per cent on
        confectionary items at Walmart compared to conventional

MISSISSAUGA, ON, Feb. 14, 2013 /CNW/ - Walmart Canada today unveiled the 
results of a nationwide Valentine's Day shopping survey conducted for the 
retailer by Research Management Group. The survey probes buying trends and 
shopping preferences across Canada for Valentine's Day**. According to this 
year's survey, Canadians see Walmart as the number one retailer for saving 
money this Valentine's Day.

"In confectionary alone, Walmart has an average price gap of more than 15 per 
cent versus conventional grocers," said Lori Vaughn, vice president of pricing 
for Walmart Canada. "With an average total Valentine's Day spend of $173, 
savings like that can really help."

Survey Highlights
    --  94 per cent of those polled planned to shop for Valentine's Day
    --  As of Friday February 8, 60 per cent of those planning on
        shopping for Valentine's Day had not started, and only 15 per
        cent had completed their shopping
    --  Survey shows customers consider Walmart Canada the number 1
        retailer for Valentine's Day savings
    --  Average Valentine's Day budget is $173, $10 dollars more than
        for the Super Bowl
    --  Candy, cards and clothes are top 3 Valentine's Day gifts

"We're all set to help customers find the perfect gift for their Valentine," 
said Oliver Horton, senior vice president for food and consumables. "With 
competitive pricing across the top Valentine's Day items, ranging from candy, 
flowers, jewellery, and even video games, Walmart Canada is Canada's 
Valentine's Day one-stop-shop for the whole family.

Top Valentine's Purchases  

#1  Candy/sweets          54%

#2  Greeting cards        41%

#3  Apparel               28%

#4  Flowers               24%

#5  Alcohol               18%

#6  Toys                  17%

#7  Gift cards            15%

#8  Jewellery             12%

#9  Cosmetics             7%

#10 DVDs, video games     6%

*About Price Gap
To ensure Walmart Canada is saving its customers money and providing low 
prices on a basket of merchandise, the retailer checks and compares 140,000 
prices at hundreds of stores under multiple banners across the country on a 
weekly basis.

**Valentine's Day Trend Survey
Conducted by Research Management Group for Walmart Canada, the online survey 
of 787 shoppers has a margin of error is 3.5 per cent. Respondents were 
recruited from the AskingCanadians national panel to quotas representing 
primary household shoppers by region, gender and age to reflect the national 
profile. Note that like the primary household shopper profile the sample is 70 
per cent female and 30 per cent male. Fieldwork timing was from January 14 and 
February 8.

About Walmart Canada
Walmart Canada operates a growing chain of more than 375 locations nationwide 
serving more than one million customers each day, as well as its flagship 
online store,, which is visited by over 250,000 Canadians 
daily. With over 94,000 associates, Walmart Canada is one of Canada's largest 
employers and is recognized by Waterstone Human Capital as having one of 
Canada's top 10 corporate cultures. Walmart Canada is focused on helping 
Canadian families in need. Since 1994, Walmart has donated and raised more 
than $160 million to Canadian charities and not-for-profit organizations. 
Additional company information can be found at, and at


SOURCE: Walmart Canada

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CO: Walmart Canada
ST: Ontario

-0- Feb/14/2013 11:00 GMT

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