Cans Get You Cooking Campaign Encourages Consumers To Unseal The Power Of Cans
Can Manufacturers Institute Partners with Major Brands and Retailers to Drive
Center of Store Sales Nationwide
WASHINGTON, Feb. 14, 2013
WASHINGTON, Feb. 14, 2013 /PRNewswire/ --The Can Manufacturers Institute
(CMI) launched Cans Get You Cooking, a multi-year, fully-integrated campaign
launching nationwide during National Canned Food Month this February. The
campaign, funded by CMI members, Silgan Containers, Crown Holdings, Inc., and
Ball Corporation, kicks off with an integration with ABC's The CHEW, a
nationally televised daytime food and lifestyle series, as well as a robust
consumer-facing public relations program, partnerships with in-store
registered dieticians and a trade media advertising campaign.
(Logo: http://photos.prnewswire.com/prnh/20130214/NY60501LOGO )
Cans Get You Cooking builds on the insights from a new, comprehensive
values-based consumer research study revealing consumers' strong positive
associations with canned food. The campaign is designed to remind consumers of
the great benefits of cooking with cans, and showcase new and exciting ways to
incorporate cans into everyday mealtime occasions.
"Research shows that consumers already trust the ironclad technology of cans
to deliver food that's fresh, flavorful, nutritious and convenient," said CMI
President Robert Budway. "Through the Cans Get You Cooking program, we will
team with the country's leading brands and grocery retailers to remind
consumers of their love for canned food, drive center-store sales and
encourage more usage occasions."
Throughout the month of February, CMI will partner with ABC's The CHEW to help
kick-off the campaign and highlight different ways to get cooking with cans.
The partnership will include a significant online, digital and social media
presence onABC.comthroughout National Canned Food Month, as well as a
co-branded consumer contest that offers viewers the opportunity to share their
favorite canned food recipes for the chance to attend a taping of The CHEW in
New York City.
The multi-year campaign also includes an ongoing national consumer public
relations program comprised of traditional and online media engagement, as
well as a robust social media initiative featuring a newly minted Facebook
community, Pinterest page, YouTube channel video series and a number of
Twitter parties, all meant to engage and inspire consumers with the benefits
of cooking with cans. Additional elements of the campaign include consumer
events and retail promotional support periods with customizable assets.
To learn more and participate in the Cans Get You Cooking campaign, visit
http://www.cancentral.com and http://www.facebook.com/cansgetyoucooking.
About Can Manufacturers Institute
CMI is the national trade association of the metal can manufacturing industry
and its suppliers in the United States. The can industry accounts for the
annual domestic production of approximately 124 billion food, beverage and
other metal cans; which employs more than 28,000 people with plants in 33
states, Puerto Rico and American Samoa; and generates about $17.8 billion in
direct economic activity. Our members are committed to providing safe,
nutritious and refreshing canned food and beverages to consumers.
About Silgan Containers
Silgan Containers is a subsidiary of Silgan Holdings and the largest
manufacturer of metal food containers in North America. Silgan's partnership
approach, supported by quality, service, technology, low-cost producer
position, strategically located geographic locations and extensive consumer
research, is the cornerstone of its strong customer relationships. Silgan
Containers manufactures and sells steel and aluminum containers and ends that
are used primarily by processors and packagers for food products, such as
soup, vegetables, fruit, meat, tomato based products, coffee, seafood, adult
nutritional drinks, pet food and other miscellaneous food products. For more
information, visit www.silgancontainers.com.
About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading supplier of
packaging products to consumer marketing companies around the world. World
headquarters are located in Philadelphia, PA.For more information,
About Ball Corporation
Ball Corporation is a supplier of high quality packaging for beverage, food
and household products customers, and of aerospace and other technologies and
services, primarily for the U.S. government. Ball Corporation and its
subsidiaries employ more than 14,500 people worldwide and reported 2011 sales
of more than $8.6 billion. For the latest Ball news and for other company
information, please visit http://www.ball.com.
SOURCE Can Manufacturers Institute
Contact: Sherrie Rosenblatt, Vice President, Marketing and Communications,
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