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Tinkoff Digital Signs Agreement with Yandex for Data Mind

          Tinkoff Digital Signs Agreement with Yandex for Data Mind

  PR Newswire

  MOSCOW, February 14, 2013

MOSCOW, February 14, 2013 /PRNewswire/ --

Tinkoff Digital, а Russian developer of innovative internet and mobile
advertising technologies, has signed an agreement with Yandex, Russia's
leading internet company, to buy online advertising inventory for its Data
Mind real-time bidding (RTB) platform.

Anna Znamenskaya, CEO of Tinkoff Digital, said: "This deal is a landmark for
Tinkoff Digital, and underscores the seriousness of our ambitions. RTB is
increasingly important to Russia's fast-growing advertising market. By working
with Yandex, Russia's biggest search engine and advertising network, we will
be able to improve our offering by delivering up to a billion impressions a
day to help our advertisers optimise their ad spend and make every banner ad
count."

Data Mind is Russia's first demand-side platform (DSP) that allows advertisers
to bid for online display advertising in real time based on cost per
impression (CPM) or cost per click (CPC). The platform supports dynamic
retargeting, an effective tool for reaching users who leave a site without
making a purchase, and also reduces cost per action (CPA) for media buyers.

Yandex is Russia's most popular search engine and recently overtook
Microsoft's Bing to become the fourth biggest globally. Yandex joins a growing
list of SSPs integrated with DataMind, alongside Google's DoubleClick Ad
Exchange, Sup Media and Begun Network, among others.

RTB is the fastest-growing segment of the global digital advertising market.
eMarketer, the market researcher, predicts that Russia will be one of the
world's top 10 ad spending nations by 2016. The country's internet market is
forecast to reach USD 4 billion by 2015, with RTB accounting for about 18% of
revenues.

About Tinkoff Digital

Tinkoff Digital is the first Russian RTB company developing advertising
technologies for the internet and mobile advertising markets. The company was
launched in 2012 by the renowned Russian entrepreneur Oleg Tinkov, who is the
majority shareholder, with Goldman Sachs as co-investor and shareholder.
Initial investment in the company was USD 20 million.

Contacts Tinkoff DigitalOxana Babina o.babina@tinkoffdigital.ru
+7-903-770-1870 M:CommunicationsTom Blackwell blackwell@mcomgroup.com
+7-919-102-9064Peter Morley morley@mcomgroup.com +44-7725-757-046
 
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