Ball Unveils Proprietary Dynamark™ Variable Printing Technology

       Ball Unveils Proprietary Dynamark™ Variable Printing Technology

PR Newswire

BROOMFIELD, Colo., Feb. 13, 2013

BROOMFIELD, Colo., Feb. 13, 2013 /PRNewswire/ -- Ball Corporation (NYSE: BLL),
the leader in aluminum beverage can innovation and manufacturing, unveiled
Dynamark^™ Variable Printing Technology yesterday. Ball revealed the newly
licensed technology in a presentation at the WestPack packaging conference in
Anaheim, Calif., where packaging industry experts gathered to learn about the
latest packaging technologies and trends.

"Variability is an increasingly important tool that brand marketers can
leverage to connect with consumers," said Jay Billings, director of innovation
and marketing for Ball's metal beverage packaging, Americas business.
"Continued economic uncertainty has caused consumers to take fewer shopping
trips, and brands need ways to differentiate themselves and capture attention.
Dynamark^™ allows marketers to create and execute unique promotions to
generate excitement and the sense of discovery for their consumers."

Utilizing Dynamark^™ Variable Printing Technology, Ball customers are able to
achieve graphic variety on their cans without the expensive and time consuming
operational challenges of the past. The new innovation allows variety in
graphics while using the same proven printing process Ball perfected over the
past 30 years. While there are processes currently available that can achieve
variability, Dynamark^™ technology achieves variable graphics at normal
production speeds, saving time and cost.

Dynamark^™ Variable Printing Technology will soon be available to Ball
beverage customers globally and is slated to be an option for Ball's aluminum
aerosol customers later in the year.

Ball Corporation is a supplier of high quality packaging for beverage, food
and household products customers, and of aerospace and other technologies and
services, primarily for the U.S. government. Ball Corporation and its
subsidiaries employ approximately 15,000 people worldwide and reported 2012
sales of more than $8.7 billion. For the latest Ball news and for other
company information, please visit http://www.ball.com.

Forward-Looking Statements

This release contains "forward-looking" statements concerning future events
and financial performance. Words such as "expects," "anticipates," "estimates"
and similar expressions are intended to identify forward-looking statements.
Such statements are subject to risks and uncertainties which could cause
actual results to differ materially from those expressed or implied. The
company undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information, future
events or otherwise. Key risks and uncertainties are summarized in filings
with the Securities and Exchange Commission, including Exhibit 99.2 in our
Form 10-K, which are available on our website and at www.sec.gov. Factors that
might affect our packaging segments include fluctuation in product demand and
preferences; availability and cost of raw materials; competitive packaging
availability, pricing and substitution; changes in climate and weather; crop
yields; competitive activity; failure to achieve anticipated productivity
improvements or production cost reductions; mandatory deposit or other
restrictive packaging laws; changes in major customer or supplier contracts or
loss of a major customer or supplier; political instability and sanctions; and
changes in foreign exchange rates or tax rates. Factors that might affect our
aerospace segment include: funding, authorization, availability and returns of
government and commercial contracts; and delays, extensions and technical
uncertainties affecting segment contracts. Factors that might affect the
company as a whole include those listed plus: accounting changes; changes in
senior management; the recent global recession and its effects on liquidity,
credit risk, asset values and the economy; successful or unsuccessful
acquisitions; regulatory action or laws including tax, environmental, health
and workplace safety, including U.S. FDA and other actions affecting products
filled in our containers, or chemicals or substances used in raw materials or
in the manufacturing process; governmental investigations; technological
developments and innovations; goodwill impairment; antitrust, patent and other
litigation; strikes; labor cost changes; rates of return projected and earned
on assets of the company's defined benefit retirement plans; pension changes;
uncertainties surrounding the U.S. government budget and debt limit; reduced
cash flow; interest rates affecting our debt; and changes to unaudited results
due to statutory audits or other effects.



SOURCE Ball Corporation

Website: http://www.ball.com
Contact: Investors, Ann T. Scott, 303-460-3537, ascott@ball.com, or Media,
Scott McCarty,303-460-5774, smccarty@ball.com