POSSIBLE and Fox Digital Entertainment Debut DIE HARD Mobile Game for iOS, Android and Kindle Fire Platforms

  POSSIBLE and Fox Digital Entertainment Debut DIE HARD Mobile Game for iOS,
  Android and Kindle Fire Platforms

Hit the Streets of Moscow as CIA Opp Jack McClane in An Original Game Based On
      ^  Twentieth Century Fox’s Upcoming Feature A GOOD DAY TO DIE HARD

Business Wire

LOS ANGELES -- February 14, 2013

POSSIBLE, a WPP Digital company, and Fox Digital Entertainment announced today
the debut of DIE HARD, a new mobile game for the iOS and Android platforms,
including Amazon’s Kindle. Based upon Twentieth Century Fox’s upcoming feature
film, A GOOD DAY TO DIE HARD, starring Bruce Willis and Jai Courtney, the game
combines the best of the “endless runner” and “first-person shooter” genres
into a thrilling, new format – the “endless shooter.” The app retails for
$0.99 on iOS and Amazon and is free on Android.

To create the app, Fox Digital Entertainment turned to POSSIBLE’s Goroid, the
app developer behind the successful TheEndApp, an endless runner that has hit
the top 10 games list on both iOS and Android. With DIE HARD, the mission was
to develop an app with the gameplay and attitude to match the groundbreaking
nature of the DIE HARD franchise, its longtime hero John McClane and new
protagonist Jack McClane. In a twist on the endless runner genre, where the
player runs from danger, DIE HARD equips the player to face the action head
on, running towards foes and confronting them from a first-person perspective.

“The DIE HARD franchise is one of the most recognizable entertainment
properties in the world and we are honored to bring the latest installment to
life in the form of the new DIE HARD app,” said Andrew Solmssen, managing
director, Los Angeles at POSSIBLE. “Our number one mandate in developing the
app was to create an awesome standalone gaming experience.”

Designed to thrill DIE HARD fans and gamers alike, the DIE HARD app
incorporates characters, locations and weapons from A GOOD DAY TO DIE HARD.
Fox Digital Entertainment and POSSIBLE will support the game on an ongoing
basis, providing updates, new missions and new in-game extras to keep fans
coming back.

“We are pleased to partner with POSSIBLE to create the DIE HARD game,” said
Rick Phillips, Senior Vice President of Mobile at Fox Digital Entertainment.
“Our goal is to create an innovative, stand-alone gaming experience that
delivers the same visceral thrills as the film – and the DIE HARD game
fulfills that promise.”

  *To download the game from iTunes, please visit:
  *To download the game from Google Play, please visit:
  *DIE HARD will be available from the Amazon Appstore for Android in the
    next few days.

About Fox Digital Entertainment

Fox Digital Entertainment (FDE) is the Twentieth Century Fox division
dedicated to fostering new and innovative mobile content and apps in emerging
distribution channels. FDE develops and produces original videos, apps, and
games based on new concepts and extensions of existing Fox brands. The group
has produced a number of award-winning products, among them GLEE™ KARAOKE,


POSSIBLE is a global agency that creates award-winning, digital experiences
for the world’s top brands. With a worldwide team composed of the industry’s
most talented and insightful strategists, creatives, technologists, inventors
and dreamers, the firm combines global capability with refined, local
expertise across five continents, including a leading position in the fast
growing Brazil, Russia, India and China markets. POSSIBLE’s work spans the
universe of high impact digital experiences with an emphasis on driving
measureable business results for the world’s most dynamic brands.

POSSIBLE has 32 offices around the globe including New York, London, Shanghai,
New Delhi, Los Angeles, Seattle, Singapore, São Paulo and Cincinnati. Part of
WPP Digital, the firm’s clients include AT&T, Barclays, BP, Canon, Comcast,
The Bill & Melinda Gates Foundation, Procter & Gamble, Nokia, Microsoft, Mazda
and Starwood Hotels and Resorts Worldwide. For more information, please visit


Saeger Media Group / POSSIBLE
Katy Saeger or Peter Epstein
katy@saegermediagroup.com / peter@saegermediagroup.com
310-597-2337 / 323-251-3567
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