Toyota Accelerates PR With SHIFT Communications
SAN FRANCISCO, CA -- (Marketwire) -- 02/14/13 -- SHIFT
Communications today announced that Toyota has selected the
award-winning firm as its primary PR agency in the Northeast Region,
which includes New York, New England, Washington, D.C., and the
mid-Atlantic states. The firm will also play a lead role in strategic
planning for the brand; driving earned media nationally with
mainstream and social media outlets; and highlighting the motor
company's philanthropic and community relations programs.
SHIFT was selected following a competitive agency review conducted by
Toyota's corporate communications team. The account will be serviced
out of SHIFT's San Francisco office, with regional support from its
Boston and New York offices.
"Throughout our agency selection process, the SHIFT team impressed us
with their innovative thinking, creativity and responsiveness," said
Steven Curtis, corporate manager, corporate communications at Toyota
Motor North America, Inc. "SHIFT clearly understands the new PR model
of earned, owned and paid media and we're excited to begin our
"Toyota is a brand with deep roots in innovation," said Todd Defren,
CEO of SHIFT Communications. "That forward-thinking mindset is
incredibly synergistic with SHIFT's approach and we look forward to
working closely with the team at Toyota to bring that same level of
innovation to its communications."
Toyota (NYSE: TM) established operations in North
America in 1957 and currently operates 14 manufacturing plants. There
are more than 1,800 Toyota, Lexus and Scion dealerships in North
America, which sold more than 2 million vehicles in 2012. Toyota
directly employs more than 37,000 in North America and its investment
here is currently valued at more than $23 billion, including sales
and manufacturing operations, research and development, financial
services and design. Toyota's annual purchasing of parts, materials,
goods and services from North American suppliers totals nearly $25
billion. Toyota currently produces 12 vehicles in North America,
including the Avalon, Camry, Corolla, Highlander, Matrix, RAV4,
Sienna, Sequoia, Tacoma, Tundra, Venza and the Lexus RX 350. For more
information about Toyota, visit www.toyota.com.
ABOUT SHIFT COMMUNICATIONS
With a dedication to innovation in
communications and social media, SHIFT Communications is an
award-winning, privately held national public relations firm that
represents some of the best-known enterprise and consumer technology
brands, including McDonalds, AOL, H&R Block, and Salesforce.com, as
well as numerous groundbreaking startups such as Appirio and Topo
Athletic. SHIFT Communications' 100+ employees are located in the
Boston, San Francisco and New York metros. For more information on
SHIFT's high-tech public relations, consumer public relations and
content marketing programs, visit http://www.shiftcomm.com.
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