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AT&T's Michigan Avenue Flagship Brand Store Takes Home International Retail Design Institute Awards



 AT&T's Michigan Avenue Flagship Brand Store Takes Home International Retail
                           Design Institute Awards

PR Newswire

DALLAS, Feb. 14, 2013

DALLAS, Feb. 14, 2013 /PRNewswire/ -- AT&T's* flagship brand store on the
famed Magnificent Mile took home top honors during the 42nd Retail Design
Institute Design Awards Gala. The AT&T Michigan Avenue store was honored with
the first place award in the Service Retail Category, and a Special Merit
Award for Innovation in Customer Experience & Technology. It was also was a
finalist for Store Design of the Year. This annual competition celebrates
exceptional retail design among more than 200 competitors representing
retailers and designers from around the world. 

"AT&T's Michigan Avenue store sets a new benchmark for traditional service
provider stores with an innovative design that showcases mobile technology as
connected solutions and featuring devices, apps and services as part of
curated collections," said Brian Dyches, FRDI International Chairman Retail
Design Institute. "By implementing unique design elements, the AT&T flagship
brand store has completely reinvented the traditional sales experience,
changing it from a focus on the 'transaction' to the 'interaction.'"

Every aspect of the award-winning store was designed with the customer
experience in mind.  From the Lifestyle Boutiques that organize products, apps
and service based on customers' interests to the Experience Platform that
showcases what's next in wireless technology including the connected car and
the connected home, the store is designed to engage customers with AT&T
technology in unique ways.

"Our Michigan Avenue store helps bring the AT&T brand to life in ways that are
meaningful and specific to each customer that walks through the door," said
Paul Roth, president of AT&T retail sales and service. "Customers can learn
more about who we are, what we do, and what that can mean in their daily lives
at home, work, play, and the journey in between."

The 10,000 square foot Michigan Avenue store is the largest AT&T store in the
nation. In addition to products and services found at AT&T's more than 2,300
retail stores nationwide, the flagship brand store provides exclusive
accessories by Chicago-area artists and other products unique to the Windy
City.

The store is located at 600 North Michigan Avenue, Chicago, 60611. Store hours
are Monday-Saturday 10 a.m.-8 p.m. Central time and Sunday 11 a.m.-6 p.m.
Central time.

Watch here for a tour of unique areas of the store.

*AT&T products and services are provided or offered by subsidiaries and
affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the
most honored companies in the world. Its subsidiaries and affiliates – AT&T
operating companies – are the providers of AT&T services in the United States
and around the world. With a powerful array of network resources that includes
the nation's largest 4G network, AT&T is a leading provider of wireless,
Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile
Internet, AT&T also offers the best wireless coverage worldwide of any U.S.
carrier, offering the most wireless phones that work in the most countries. It
also offers advanced TV services under the AT&T U-verse^® and AT&T | DIRECTV
brands. The company's suite of IP-based business communications services is
one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided
by AT&T subsidiaries and affiliates is available at http://www.att.com. This
AT&T news release and other announcements are available at
http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or
follow our news on Twitter at @ATT.

^© 2013 AT&T Intellectual Property. All rights reserved. 4G not available
everywhere. AT&T, the AT&T logo and all other marks contained herein are
trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

SOURCE AT&T Inc.

Website: http://www.att.com
Contact: John Young, +1-214-782-6173, john.young@att.com
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