Ascena Retail Group, Inc. Announces New Lane Bryant President

  Ascena Retail Group, Inc. Announces New Lane Bryant President

Business Wire

SUFFERN, N.Y. -- February 14, 2013

Ascena Retail Group, Inc. (NASDAQ: ASNA) today announced that Linda Heasley
has accepted the position of President and CEO of Lane Bryant effective
February 18, 2013.

Ms. Heasley joins ascena’s Lane Bryant division after six years as President
and CEO of The Limited. During her time with The Limited, Ms. Heasley has
revamped store product lines; introduced new brand positioning; launched
e-commerce; commissioned a new store design; introduced a new plus-size brand,
inaugurated a new national advertising campaign and returned The Limited to
sustained profitability for the first time in 17 years.

In addition to her experience at The Limited, Ms. Heasley has held numerous
senior leadership roles at Timberland, Limited Brands, Inc. and CVS. She holds
an AB degree from Harvard Radcliffe College and earned her MBA at the John
Anderson School of Management, UCLA.

David Jaffe, President and CEO of the Ascena Retail Group, commented, “A very
focused search process was conducted and the organization was able to attract
a number of highly qualified candidates. Linda is the ideal person to lead
Lane Bryant. She has a track record of impressive business results, an
engaging and collaborative style, and a passion for the customer.”

Ms. Heasley added, “I’m extremely excited about this opportunity. Lane Bryant
is an iconic brand and I’m looking forward to being part of its

About Ascena Retail Group, Inc.

Ascena Retail Group, Inc. (NASDAQ: ASNA) is a leading specialty retailer
offering clothing, shoes, and accessories for missy and plus-size women and
tween girls, under the Justice, Lane Bryant, maurices, dressbarn and
Catherines brands. Ascena Retail Group, Inc. operates through its subsidiaries
approximately 3,800 stores throughout the United States, Puerto Rico and

For more information about Ascena Retail Group, Inc. and its brands, visit,,,,,,,


Ascena Retail Group, Inc.
Investor Relations
ICR, Inc.
Alecia Pulman, 203-682-8224
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