AMD Wins Big at PR Daily's 2012 Digital PR and Social Media Awards

AMD Wins Big at PR Daily's 2012 Digital PR and Social Media Awards 
AMD Takes Home Record Eight Honors for PR, Marketing and Social
Media; 18 PR-Industry Awards in the Past Year for Communications
SUNNYVALE, CA -- (Marketwire) -- 02/14/13 --  Last month, AMD (NYSE:
AMD) was awarded eight top honors at PR Daily's annual Digital PR and
Social Media Awards, recognizing the company's marketing and
communications teams for executing innovative programs to increase
awareness for AMD solutions.  
The awards included 'Social Media News Release of the Year,' a
category that recognizes leading digital PR and social media
strategies, tactics and execution around a corporate or product
AMD won the awards for an innovative and fiercely competitive PR and
social media campaign to drive awareness of AMD FX processors by
setting a Guinness World Record and leveraging a competitor's
developer show to amplify AMD's story. PR Daily noted that, "AMD's
intrepidity and imagination, its cheekiness bordering on impudence,
and its clever, massive social media campaign to support its social
media news release, made it an easy winner in this category." 
"We appreciate the ongoing recognition from PR Daily and industry
peers for the campaigns AMD has implemented to strengthen our
engagement with customers, enthusiasts and fans," said Colette
LaForce, senior vice president and chief marketing officer, AMD. "We
have a rich history of innovation at AMD, and these awards are a
reflection of the energy and passion we bring to the table each day." 
The honors add to the growing collection of PR, social media and
marketing awards AMD received in the past year. The company has taken
home 18 top honors in the past year from PR Daily, PR News, PR Weekly
and the International Association of Business Communicators, Austin. 

--  VIDEO: PR Daily Digital PR and Social Media Awards presentation at the
    Roosevelt Hotel in New York City
--  VIDEO: PR Daily interview with Chris Hook and David Kenyon on the
    winning entry
--  PR Daily: AMD's 'Social Media Lightning Strike' against Intel

About AMD
 AMD (NYSE: AMD) is a semiconductor design innovator leading
the next era of vivid digital experiences with its groundbreaking AMD
Accelerated Processing Units (APUs) that power a wide range of
computing devices. AMD's server computing products are focused on
driving industry-leading Cloud computing and virtualization
environments. AMD's superior graphics technologies are found in a
variety of solutions ranging from game consoles, PCs to
supercomputers. For more information, visit 
AMD, the AMD arrow logo, and combinations thereof, are trademarks of
Advanced Micro Devices, Inc. Other names are for informational
purposes only and may be trademarks of their respective owners.  
Chris Hook
AMD Public Relations
(512) 578-9727 
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