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Harley-Davidson 2012 Charitable Contributions Top $4.5 Million

        Harley-Davidson 2012 Charitable Contributions Top $4.5 Million

Partnership with Milwaukee Habitat Highlights Foundation, Corporate Giving

PR Newswire

MILWAUKEE, Feb. 14, 2013

MILWAUKEE, Feb. 14, 2013 /PRNewswire/ --Harley-Davidson's (NYSE:HOG)
charitable giving topped $4.5 million in 2012, highlighted by a $200,000 grant
to Milwaukee Habitat for Humanity for its Neighborhood Revitalization
Initiative focused on the Washington Park area. The grant will help fund
neighborhood improvements through an expanded array of housing projects.

"Our mission at The Harley-Davidson Foundation is to help meet the needs of
the communities where we work," said Tonit Calaway, Foundation President and
Harley-Davidson's Vice President of Human Resources. "With the Washington Park
neighborhood in our corporate office's backyard, supporting the important and
necessary work of Milwaukee Habitat for Humanity is truly neighbors helping
neighbors."

Work on the Neighborhood Revitalization Initiative will begin this spring.

Additionally, the company contributed more than $4 million in grants and
merchandise in 2012 to organizations focused on education, health or the
environment. Among the recipients:

  oMilwaukee-based New Threads of Hope received more than $1 million in
    discontinued apparel and accessories to be distributed among various
    agencies throughout southeastern Wisconsin.
  oUnited Way of Greater Milwaukee received $284,000 toward its outreach and
    support programs.
  oAs part of a four-year, $1 million grant, Disabled American Veterans
    received $250,000 to help support Harley's Heroes, a program to help
    veterans secure their military benefits.
  oA portion of the proceeds from the sale of Harley-Davidson's Pink Label
    Collection of apparel and accessories goes to breast cancer organizations,
    totaling nearly $200,000 in 2012.

Other recipients included the Muscular Dystrophy Association; Boys & Girls
Clubs of Greater Milwaukee and Kansas City; Hunger Task Force of Milwaukee;
Crispus Attucks Center for Employment and Training in York, Pa.; the Urban
Ecology Center of Milwaukee; the YMCA; and the Mayor's Fund to Advance New
York City for Hurricane Sandy relief.

About Harley-Davidson Motor Company

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring
motorcycles and offers a complete line of Harley-Davidson motorcycle parts,
accessories, riding gear and apparel, and general merchandise. For more
information, visit Harley-Davidson's website at www.harley-davidson.com.

About The Harley-Davidson Foundation

The Harley-Davidson Foundation seeks to meet the basic needs of the
communities where we work, improve the lives of our stakeholders and encourage
social responsibility. Established in 1993, The Foundation pursues
partnerships with charitable organizations focused on education, health and
the environment. For more information, see www.harley-davidson.com.

SOURCE Harley-Davidson, Inc.

Website: http://www.Harley-Davidson.com
Contact: Maripat Blankenheim, +1-414-343-7988,
maripat.blankenheim@harley-davidson.com
 
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