Così, Inc : Così Names New Vice President of Operations and Strengthens Operations Team

   Così, Inc : Così Names New Vice President of Operations and Strengthens
                               Operations Team


William Koziel

(847) 597-8800


 Così Names New Vice President of Operations and Strengthens Operations Team

DEERFIELD, IL, February 14, 2013 - Così, Inc. (NASDAQ: COSI), the fast  casual 
restaurant company,  today announced  that it  has named  seasoned  restaurant 
executive John Mallon to the position of Vice President of Operations. Mallon
will directly oversee operations at the 75 Company-owned locations. 

Mallon has over 30 years of restaurant industry experience including 20  years 
at Applebee's where he  most recently was Regional  Vice President of  Company 
Operations and was responsible  for the oversight of  over 200 restaurants  as 
well as successfully opening  a significant number of  new restaurants in  the 
Midwest region. Earlier  in his tenure  at Applebee's, Mallon  worked on  the 
franchise operations side of the business. Prior to Applebee's, Mallon  spent 
several years  in  restaurant operations  at  Bennigan's. Most  recently,  he 
successfully developed and operated  a six-unit frozen  yogurt concept in  the 
Minneapolis market.

Così also announced today that  it has strengthened its operations  leadership 
team with the recent addition of  two new Regional Director positions and  the 
appointment of several new District Managers.

David Parker  has  been named  a  Regional Director  with  responsibility  for 
several Company markets  in the Midwest.  Parker comes to  Così with over  15 
years of experience, most recently as an Area Director for Applebee's.

Giovanni  Jara  was  promoted  to  the  position  of  Regional  Director  with 
responsibility for Company markets in the Northeast. Jara has been with  Così 
for more than 13  years most recently  as a District Manager  in the New  York 

Douglas Converse  has  been named  as  District Manager  to  the  Mid-Atlantic 
region. Converse  has  over 25  years  of restaurant  experience  at  various 
concepts including Regional Vice President for Au Bon Pain Bakery Café on  the 
East Coast.

Gina Wright  has been  named  District Manager  in our  suburban  Philadelphia 
market. Wright has over 15 years  of restaurant experience much of which  was 
with Cozymels Restaurants where  she rose to the  position of Chief  Operating 
Officer in 2007.

Nathan Owens was named District Manager  in the Northeast. Owens has over  10 
years of  experience  with  various  concepts most  recently  as  Director  of 
Operations at Kahala  Brands which  operates several  concepts including  Cold 
Stone Creamery.

"We believe that with the addition of John Mallon and the five other  seasoned 
and talented  restaurant  executives,  we  have  significantly  bolstered  the 
leadership of Così's field operating  team and better positioned ourselves  to 
achieve our goal  of turning this  strong brand into  a great business,"  said 
Carin Stutz,  Cosi's  President and  Chief  Executive Officer.  "Further,  we 
strongly believe  that  by adding  this  new  team of  professionals,  we  are 
demonstrating our ongoing  commitment to  improving and growing  Così for  the 
benefit of our shareholders, franchise partners, employees and guests." 

About Così®   

Così^® (  is a  national fast-casual  restaurant  chain 
that has  developed  featured foods  built  around a  secret,  generations-old 
recipe for crackly-crust  flatbread. This  artisan bread is  freshly baked  in 
front of  customers  throughout  the  day  in  open-flame  stone-hearth  ovens 
prominently located  in  each  of  the restaurants.  Così's  warm  and  urbane 
atmosphere is geared  towards its sophisticated,  upscale, urban and  suburban 
guests. There  are currently  75 Company-owned  and 51  franchise  restaurants 
operating in sixteen  states, the  District of  Columbia, Costa  Rica and  the 
United Arab Emirates. The Così^® vision  is to become America's favorite  fast 
casual restaurant by  providing customers authentic,  innovative, savory  food 
while remaining an affordable luxury.

The Così^® menu features  Così^® sandwiches, freshly-tossed salads,  breakfast 
wraps, melts,  bowls, soups,  Così^®  Squagels^®, flatbread  pizzas,  S'mores, 
snacks and other desserts, and a wide range of coffee and coffee-based  drinks 
and other specialty beverages. Così^® restaurants are designed to be welcoming
and comfortable  with  an eclectic  environment.  Così's sights,  sounds,  and 
spaces create  a tasteful,  relaxed ambience  that provides  a fresh  and  new 
dining experience.

"Così," "(Sun & Moon Design)" and  related marks are registered trademarks  of 
Così, Inc. in the U.S.A. and  certain other countries. Copyright © 2013  Così, 
LITIGATION REFORM ACT  OF 1995.  This press release  contains statements  that 
constitute forward-  looking statements  under  the federal  securities  laws. 
Forward-looking statements are statements about future events and expectations
and not statements  of historical  fact. The words  "believe," "may,"  "will," 
"should," "anticipate," "estimate,"  "expect," "intend," "objective,"  "seek," 
"plan," "strive,"  or similar  words, or  negatives of  these words,  identify 
forward-  looking  statements.  We  qualify  any  forward-looking   statements 
entirely by these cautionary factors. Forward-looking statements are based  on 
management's beliefs,  assumptions and  expectations  of our  future  economic 
performance, taking  into  account  the  information  currently  available  to 
management. Forward-looking statements  involve risks  and uncertainties  that 
may cause our  actual results,  performance or financial  condition to  differ 
materially from the expectations of  future results, performance or  financial 
condition we express or imply in any forward-looking statements. Factors  that 
could contribute to  these differences include,  but are not  limited to:  the 
cost of our  principal food  products and  supply and  delivery shortages  and 
interruptions;  labor  shortages   or  increased  labor   costs;  changes   in 
demographic trends  and consumer  tastes  and preferences,  including  changes 
resulting from concerns over nutritional  or safety aspects of beef,  poultry, 
produce, or other  foods or the  effects of food-borne  illnesses, such as  E. 
coli, "mad cow disease" and avian influenza or "bird flu"; competition in  our 
markets, both in our business and  in locating suitable restaurant sites;  our 
operation and  execution  in new  and  existing markets;  expansion  into  new 
markets including foreign markets; our ability to attract and retain qualified
franchisees and  our franchisees'  ability  to open  restaurants on  a  timely 
basis; our ability  to locate suitable  restaurant sites in  new and  existing 
markets and negotiate acceptable lease terms; the rate of our internal  growth 
and our ability to generate  increased revenue from our existing  restaurants; 
our ability to generate positive cash flow from existing and new  restaurants; 
fluctuations in our quarterly results due to seasonality; increased government
regulation and  our  ability  to  secure  required  government  approvals  and 
permits; our ability to  create customer awareness of  our restaurants in  new 
markets; the reliability of  our customer and  market studies; cost  effective 
and timely  planning, design  and build  out of  restaurants; our  ability  to 
recruit, train and  retain qualified  corporate and  restaurant personnel  and 
management; market  saturation  due  to new  restaurant  openings;  inadequate 
protection of  our intellectual  property; our  ability to  obtain  additional 
capital and  financing;  adverse  weather  conditions  which  impact  customer 
traffic  at  our  restaurants;   and  adverse  economic  conditions.   Further 
information regarding factors that could affect our results and the statements
made herein  are included  in our  filings with  the Securities  and  Exchange 

           Additional information is available on Così's website at

 in the investor relations section.


This announcement  is distributed  by  Thomson Reuters  on behalf  of  Thomson 
Reuters clients.

The owner of this announcement warrants that:
(i) the  releases  contained  herein  are protected  by  copyright  and  other 
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality  of 
information contained therein.

Source: Così, Inc via Thomson Reuters ONE
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