Sergeant's Sponsors ANNIE the Musical on Broadway
OMAHA, Neb., Feb. 14, 2013
OMAHA, Neb., Feb. 14, 2013 /PRNewswire/ --Sergeant's Flea and Tick is a proud
sponsor ofANNIE, the Musical,the critically acclaimed new production of the
classic musical, now playing at Broadway's legendary Palace Theatre (Broadway
and 47^thStreet). ANNIE is the timelessstory of an orphaned girlsearching
for her parents in New York City,withher adorable scruffy dog Sandyby her
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"We became a sponsor of Broadway's new production of ANNIE because of its
positive message about caring for animals and, of course, because we couldn't
resist being part of an iconic Broadway musical that speaks to so many pet
parents," said Caryn Stichler, vice president of marketing at Sergeant's.
"This wonderful opportunity has allowed us to support theater that emphasizes
the health and well being of pets."
Sergeant's is the officialflea and tick fighterforthe canine stars
ofANNIE, the Musical and has been featured inTheNew York Times, on a Times
Square billboard and in numerous other advertising venues including
JFKAirport. "We're excited to promote pet health in these venues, because
they reach so many pet owners," Stichler stated.
As an exclusive feature of the partnership between Sergeant's and ANNIE The
Musical,Lilla Crawford,the 11-year-oldactresswho stars asAnnie, has
blogged regularly for Sergeant's pet health blog,Pet Health Central.Her
posts are personal accounts of working with canine actor Sunny, the
two-year-old terrier mix rescue dog who plays Sandy in the production.
Sergeant's representatives attended the October 13, 2012, performance at
thePalace Theatre, where they were personally thanked on stage for their
support. After the show, Sergeant's employees had the opportunity to meet some
of the cast, including Sandy.
To learn more about Sergeant's, including information about flea and tick
fighting products, please visitsergeants.com. To learn more about ANNIE, the
Musical, including show times and ticket information, please visit
About Sergeant's Pet Care Products
Sergeant's Pet Care Products, one of America's most trusted brands of pet
supplies, is an Omaha, Nebraska-based manufacturer of pet products. As part of
the Perrigo Company, a leading global manufacturer of OTC healthcare products,
Sergeant's brings effective, in-demand flea and tick treatments, health and
well being solutions and treats for dogs and cats to grocery, mass, dollar,
drug and club retailers. For more information, visit Sergeant's website
atsergeants.com. To be a part of the ongoing conversation about pet health,
join Sergeant's social media community, Pet Health Central
About ANNIE THE MUSICAL
ANNIE, the new production of the classic Tony Award®-winning musical, is
playing on Broadway at the Palace Theatre (Broadway at 47th Street).
ANNIE features a Tony Award®-winning score with music by Charles Strouse,
lyrics by Martin Charnin and a Tony Award®-winning book by Thomas Meehan,
based on the newspaper comic strip "Little Orphan Annie" by Harold Gray.The
new production of ANNIE is directed by three-time Tony Award®-winner James
Lapine and choreographed by Tony Award®-winner Andy Blankenbuehler.
Follow ANNIE on Twitter:@AnnieOnBroadwayand onFacebook.
Annie and Little Orphan Annie^® & ©2012 Tribune Media Services, Inc. All
Sergeant's Pet Care Products
SENTRY Pet Care Products
ANNIE, the musical
Pet Health Central
Contact: Kelly Lytle, +1-402-938-7006, firstname.lastname@example.org
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